What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
Imagine a car that can pretty much drive itself, if you let it. And it’ll do that while you get a massage, pump some Beyonce, and enjoy the fragrance of a field full of flowers… And then, it can teach you to do stretches and exercises in the driver’s seat.
It may sound like fictional fiction, but it’s factual fact. And it’s the Mercedes-Benz S-Class 2018 model, which has taken the so-called ‘wellbeing’ of the driver to a new level.
The facelifted model has seen plenty of styling changes and some tech upgrades, and while making the flagship car in a particular brand’s line-up is often a task fraught with issues, the German company’s big, expensive, luxurious, limousine is undoubtedly a more thoughtful car for 2018.
But just remember, its predecessor was considered - at least for a little while - as the best car in the world by some automotive journalists.
Now Mercedes-Benz has updated it, and it reckons it’s better than before, bringing a bunch of new technology, new engines, a reworked model range and, perhaps not essentially, but still pleasantly, lower pricing.
Read on to see how Beyonce factors into the equation.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
The 2018 Mercedes-Benz S-Class remains a technological tour de force, a luxury sedan to be reckoned with - one that has safety, technology, comfort, finesse and performance all rolled into a stylish package.
It's hard to see why you'd need anything more than the S 350 d, which is now much more attractively priced. It'd be my pick, but I'd have to get the Energizing Comfort Control package, and probably the AMG styling pack, too. And even then it would cost less than its predecessor.