What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
Ford’s legendary F-Series has been America’s best-selling truck for more than four decades. A major factor in that success is the Super Duty range (F-250/F-350/F-450), which reports for duty when loggers, landscapers, miners, oil-field workers and anyone else with seriously heavy on- and off-road load-hauling requirements needs more than the entry level F-150 can deliver.
Not surprisingly, such extreme-duty towing is also required in Australia, particularly by tradies with heavy equipment, and/or for recreational and sporting pursuits that involve multi-axle caravans, horse floats, boat trailers and the like. Some of these large trailers feature a goose-neck design which requires a prime mover-style turntable coupling mounted in the cargo tub.
There are a number of small volume importers which cater for these specialised requirements, including Harrison F Trucks at Melton in Melbourne’s outer west. Harrison provides ADR-approved right-hand drive conversion, local certification and sales/after-sales service for these American giants, one of which we recently sampled for a few days to see what life is like in the world of the Super Duty.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
If you’ve got something really heavy to tow and you have the budget to do it in grand style and with minimal effort, then a Super Duty could be just what you’re looking for. Its gargantuan proportions make it impractical for daily driving in Australian city and suburban traffic, but as a heavy-duty tow vehicle, particularly for long-haul open highway work, you’ll feel like king of the road.
Vehicle supplied by Harrison F-Trucks.