What's the difference?
It doesn't feel like that long ago I spent a day with the brand spanking new Mercedes-AMG GLC 63 S when it first arrived in Australia. It's a car that stuck with me, the SpaceX-worthy thrust of AMG's 4.0-litre twin-turbo V8 translating into that dirty V8 exhaust note.
Turns out it wasn't that long ago, but time waits for no car - the 2020 GLC 63 S has arrived, with some useful upgrades and a deep suspicion that someone, somewhere thought the car needed some changes.
And they may be right, because in June 2018, the GLC 63 S assumed an empty throne. Now in 2020, it has the Jaguar F-Pace SVR and BMW X3 and X4 M twins to deal with.
So, under a scorching hot Bathurst sun, I examined the box-fresh GLC 63 S for signs of nefarious activity, hoping things have not changed for the worse just because there are a couple of challengers in town.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Obviously, I had nothing to worry about. The GLC 63 S is the same boisterous, silly car I drove 18 months ago, just with a few new bits to improve the package. As ever, the GLC 63 S is all about the experience - big noise, huge grip but all in comfort with plenty of gadgets.
The only real issues are price, service pricing and the length of the warranty. The first two probably won't bother most owners and one hopes the third won't be problem, but it would be nice if the length was reflected in the price.
If you care about badge, it has impeccable credentials, the AMG stripes and that plate on the engine with the builder's name. They're good credentials. The GLC 63 S has some very determined and capable competition, but none of them blend the speed, overall comfort and sheer sensory silliness of the AMG.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
As before, the GLC 63 S comes in wagon and couple bodystyles. Little has changed, with just the usual tweaked front and rear bumpers and mildly redesigned headlights.
All the good bits have remained, like the 'Panamericana' grille from the AMG GT monsters, the jet wing-inspired front bumper and plenty of open space to feed the radiators and intercoolers.
Neither the wagon nor coupe is a pretty machine, but no mid-size SUV is much of an oil painting, with the exception of the Jaguar F-Pace.
The 'Night Package' is still a standard inclusion, blacking out various bits and pieces and looking good when allied with the dark alloys. They both look tough, though, which is classic AMG DNA.
Inside is pretty much the same as before, with just two obvious changes. The new Alcantara-trimmed steering wheel, again from the AMG GT, and also on the C 63 S, joins the party with a more expensive look and feel.
And the new MBUX screen is wider and looks much more at home in a $165,000-plus car. It's still a bit old-feeling, but the digital dash adds a bit of techno-style while the garish speaker covers don't.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
A family of four will love any GLC. The wagon's extra headroom over the coupe is useful if not life-changing, while the knee, leg and foot room are generous. Front seat passengers enjoy comfortable seating as long as you're not too keen on pudding.
Underneath, the upward sweep of the centre console is a pair of cupholders and a wireless charging Qi pad that will fit larger phones. Under the split armrest is a small but handy console bin, inside which you'll find USB-C ports.
Two more USB-C ports in the rear join a 12-volt socket and there are also climate controls for the rear seat passengers. The centre armrest pops open with a shallow, carpet-lined tray and two cupholders pop out the front. Each of the four doors has a bottle holder, too.
The boot space is unchanged for each bodystyle - 550/1600 litres for the wagon and 500/1400 litres for the coupe. Both have high loading lips, which is something to consider if you're hauling heavy things about or have trouble lifting items to a reasonable height.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
As before, we get two bodystyles and the high(er) performance version, the GLC 63 S (a 'base' GLC 63 is available in other markets). Mercedes followed everyone else's lead and realised nobody would buy the skim milk version.
Unfortunately, that translates to the highest sticker price of the three, with the wagon coming in at $164,900, and the coupe at $171,900, before on-road costs.
That doesn't seem to hurt Mercedes too much with other cars in the range, but it's a significant difference. Incidentally, both prices are up by about $3000.
It's loaded, though - 21-inch wheels, multi-zone climate control, air suspension with dynamic dampers, electric and heated front seats, active cruise control, head-up display, reversing camera, around-view cameras, sat nav, front and rear parking sensors, keyless entry and start, electric tailgate, Nappa leather and wood trim, active LED headlights, auto wipers, auto parking, roof rails, sunroof, DVD player, and TV tuner, but no spare tyre, just a repair kit.
A Burmester-branded 13-speaker sound system is powered by Mercedes' spangly MBUX system on a new 10-inch touchscreen, which is much nicer than the old software and hardware combo.
MBUX offers deeper integration with the car's systems. The 'Themes' function is like a series of shortcuts to set the car up for a particular mood, but let's face it, most GLC 63 S drivers are just going to find the 'Race' function and go for it.
MBUX also has Apple CarPlay and Android Auto, but via USB only.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
An AMG 4.0-litre twin-turbo V8 brings the thunder, with a massive 375kW and 700Nm of torque. That's plugged into a nine-speed MCT (multi-clutch as opposed to twin-clutch) transmission and Merc's '4Matic+' all-wheel drive system.
With all that power and grip, you'll crack the ton in a supercar-baiting 3.8 seconds. One little point to note is the engine has active mounts.
Should you fancy turning your tinny into a landspeedboat, you can tow up to 2000kg for a braked trailer, and 750kg unbraked.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Mercedes reckons you'll get 12.2L/100km on the combined cycle which seems laughable at first and then you see what it actually does. To be fair, the car I drove on the launch copped a hammering and was hovering around the 17.0L/100km, with the start-stop and coasting functions playing only cameo roles.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Like any V8-powered AMG, the twin-turbo engine absolutely dominates the GLC 63 S. Even at walking speeds you can feel the serious firepower on offer, just a flex of your ankle away.
The figures are colossal - 375kW (over 500 horsepower) and 700Nm pushing around two tonnes of mid-sized SUV. Its famed bark is bettered only by Jaguar's completely unhinged, and surely borderline illegal, 5.0-litre supercharged V8.
You need to know you've got plenty of tech underneath you to make this stick to the road. The 21-inch alloys are wrapped in 265/40s at the front and 295/30s at the back, Continental Cross Contacts if you're interested.
They should - and would - ruin the ride, but the standard fitment of air suspension means that in normal driving, the GLC 63 S is firm but comfortable. A BMW X3 M is much harder, especially at the rear, going without the complex and heavier air set-up.
The air suspension is probably the pivotal piece of chassis tech that makes this car so versatile. While it's got driving modes up the wazoo - including the new 'Slippery' mode - it's a perfectly agreeable daily driver.
Leave it in comfort, accept that it has a firm ride and you're in good shape for the school run or the commute. You just sail along on a light throttle because there is virtually no turbo lag.
Whack it in Race and you can attack your favourite empty, bendy road with all the grip you could ever need.
The steering is remarkably light and direct for such a chunker and the optional carbon ceramic brakes were never bothered by what I could throw at them.
The V8 roars and spits and crackles, the gearbox shifting seamlessly up and down through the ratios. It's blissfully silly.
In a way, it's a velvet fist in an iron glove - comfortable inside but happy to headbutt the horizon with little provocation.
I'd prefer it if the transmission was a bit more decisive on slow speed shifts and you'll have to prepare yourself for a lot of wearying road noise on long trips. The latter is the price you pay for a ton of grip.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
All GLCs have nine airbags, ABS, stability and traction controls, traffic sign recognition, around-view cameras, reversing camera, rear cross traffic alert, blind spot monitor, forward AEB, forward collision warning and tyre pressure monitoring.
There are also three top-tether mounts and two ISOFIX points.
The GLC scored a maximum five ANCAP stars in January 2016.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Mercedes Benz offers a three year/unlimited kilometre warranty with roadside assist which is not really up to scratch for a premium brand. Yes, the cars are complex but they're also expensive, so the investment should come with a commensurate warranty.
Service intervals are generous at 12 months/20,000km (as opposed to the 25,000km of other GLCs) and the capped price servicing means you'll know what you're paying.
Mercedes offers you the choice of an up-front payment or pay-as-you-go. Upfront ranges from $4050 for three services, $6100 for four, and $6850 for five.
If you go with PAYG, three services is a hefty $5000. Basically, each service is at least a grand when averaged out over time and that's pricey.
Service inclusions differ between your chosen method, but only slightly. The pricing includes filters, oil and, unusually, spark plugs and brake fluid, but that's small comfort.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.