Mercedes-AMG GLC43 vs BMW 440I

What's the difference?

If you’re looking for a performance SUV, I want to introduce you to the recently launched Mercedes-AMG GLC43. The GLC43 has a new engine, new outputs and sees some major changes to its underpinnings and tech.

It competes against the BMW X3 M40i, Audi SQ5 and Porsche Macan S; all exceptional sports performance SUVs with cult followings.

Fans will be enthralled by the GLC43's new engine but I'm testing this new variant to see if it has what it takes to woo families, as well.

Life comes at you fast, especially in the automotive industry, where model lifecycles are becoming shorter as each new generation comes and goes.

Take the BMW 4 Series for instance. It’s been a segment stalwart since 2013, but the current model’s time in the sun is finally coming to an end a little later this year.

And that got us thinking whether or not the old saying rings true in this context. So, we put the flagship 440i coupe to test to find out if the older you get, the wiser you are.