Mercedes-Benz GLC300 vs Genesis GV60

What's the difference?

Just seeing a coupe SUV in the traffic makes some people very cranky, but others love the sight of them and it’s these fans that Mercedes-Benz is hoping to woo with its new GLC300 Coupe.

This new-generation GLC Coupe arrives six months after the regular SUV version of the GLC landed in Australia and goes head-to-head with the BMW X4 and Audi’s Q5 Sportback.

The coupe style with the ‘cut-down’ roofline which slopes towards a low tailgate means practicality is compromised and if you’re thinking of putting one in your family’s driveway then it might be an idea to read how this writer’s family coped with the GLC300 Coupe for a few days.

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.