Mercedes-Benz GLC-Class vs BMW 330i

What's the difference?

Let’s make one thing clear from the very beginning - this new Mercedes-AMG GLC63 S E Performance is technically superior to the model it replaces. Whether it’s actually better or not, is the real question at the heart of the matter.

Why? Because, like the C63 sedan stablemate, AMG has opted to replace the previous model’s 4.0-litre twin-turbo V8 engine with a new 2.0-litre four-cylinder hybrid powertrain. It was a move brought about in part because of increasingly stricter emissions standards in Europe, but also ties-in with the German firm’s success in modern Formula One racing.

While the new hybrid system offers more power, more torque and better fuel economy, as the lukewarm response to the C63 has demonstrated, the hard reality for AMG is that its buyers associate it with V8 and even V12 engines. That emotional pull is hard to replace with logic, even if the new model offers technical superiority.

But how does the new powertrain suit the GLC63 - is it just technically better or is it holistically improved?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!