Mercedes-AMG E63 vs BMW 7 Series

What's the difference?

The E 63 S fills its niche in AMG's Australian line-up perfectly. More mature than the brand's four-cylinder hatches and SUVs, but not as overbearing as some of its bigger sedan, GT and SUV stablemates. And its ability to seamlessly switch between serene comfort and dynamic performance has nailed the objective for this 2021 update.

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The E 63 S has been massaged for 2021 starting with flatter headlights, AMG's now signature 'Panamericana' grille, and a high gloss black flap across the top of the curved 'Jet Wing' section defining the lower part of the nose.

At the same time, the vents on either end of it are larger and feature twin transverse louvers to guide cooling air to wherever it's needed.

It's all about what AMG calls 'optimised aerobalance' but the form is just as appealing as the function. The characteristic 'Power Domes' in the bonnet dial up the muscle, as do the fat wheel arches (+27mm each side), and 20-inch rims with distinctive aero inserts.

This car's optional exterior carbon package consists of a front splitter, side sills, a flash near the fender badges, the exterior mirror covers, the boot lid lip spoiler, as well as the lower apron around the redesigned diffuser and quad tailpipes.

New, intricately styled LED tail-lights are also flatter, but there's even more going on inside.

A new AMG sports steering wheel features three rounded twin-spokes with new switches on the bottom to control the car's dynamic set-up.

It also picks up a new take on the small touch-sensitive controllers used to adjust the instrumentation and manage other functions like phone calls, audio and the cruise control.

Not sure I'm in love with them at this stage. In fact, the words fiddly, imprecise, and frustrating come to mind.

Nappa leather covering the superb AMG sports seats, upper dash, and door beltlines remains standard, but the show-stopper is the 'Widescreen Cockpit' - twin 12.25-inch digital screens for the MBUX multimedia interface on the left and instruments on the right.

The instrument cluster can be set to 'Modern Classic', 'Sport' and 'Supersport' displays, with specific AMG read-outs such as engine data, gear speed indicator, warm-up status, car set-up, as well as a G-meter and 'RaceTimer.'

To borrow an official automotive design term, it looks schmick. Overall, with touches like open-pore black ash wood trim, and brushed metal highlights, the interior looks efficient but classy, with an obvious attention to detail in the layout and its execution.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

At just under 5.0m end-to-end the E-Class sits in the upper range of the mid-size luxury spectrum. And almost 3.0m of that is accounted for by the distance between the axles, so there's plenty of space inside.

The driver and front passenger are provided with heaps of room to breathe, and there's a surprising amount of space for those in the back as well.

Sitting behind the driver's seat set for my 183cm (6'0”) position I had more than adequate head and legroom. But access to and from the back is a struggle for full-size adults.

The rear doors open out a long way, but the limiting factor is the size of the aperture, necessitating excessive contortion of the head and limbs to fold in and out of the car.

Connectivity runs to two (power-only) USB-C sockets in the front centre storage bin, as well as another USB-C (for power and multimedia) and 12-volt power outlet in the centre console.

Speaking of the front centre storage bin, it's a decent size and has a padded split lid so it can double as an armrest. There are two cupholders in the front console, a generous glove box, as well as long door compartments with recesses for large bottles provided.

There's a pair of USB-Cs along with another 12-volt socket in the back, sitting under the climate control panel with adjustable vents in the rear of the front centre console. Nice.

The fold down centre armrest incorporates a lidded (and lined) storage box as well as two pop-out cupholders. Again, there are bins in the doors with room for smaller bottles.

The boot offers 540 litres (VDA) of volume, and is able to swallow our three-piece hard suitcase set (124L, 95L, 36L) with room to spare, or the substantial CarsGuide pram, or the largest suitcase and pram combined! There are tie-down hooks to help secure loads, too.

Don't bother looking for a spare of any description, a repair/inflator kit is your only option. And the E 63 S is a no-tow zone.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

Given we’re in the realm of models where the price difference between two variants could pay for an entire new city car, what value means shifts a little bit.

The BMW 7 Series comes in two variants for the seventh generation, starting at $268,900 for the petrol-powered 740i, and $297,900 for the electric i7. 

Previously, it was possible to get into the BMW 740i for $198,900 after BMW lowered the price of the sixth generation car.

However, the new 7 Series is larger and has more packed into it, with both variants highly specified and mostly differing in price due to their drivetrains and some more minor creature comforts.

The 740i starts with an already impressive list of standard features, with 20-inch M alloy wheels, remote start, a tyre pressure monitor, rear-wheel steering, 'crystal' headlights and an illuminated grille surround, a panoramic glass roof, heated seats and a massage seat for the driver with Merino leather, a 20-speaker Bowers & Wilkins sound system, as well the option to select the M Sport or M Sport Pro pack at no extra cost.

The more expensive i7 xDrive60 gains, on top of that, 21-inch wheels, active roll stabilisation, automatic opening and closing doors, multifunction seats with heating, cooling, and massage in the rear, plus a 39-speaker sound system and the impressive 31.3-inch theatre screen.

The i7 also comes with a BMW third-gen wallbox, home and public charging cables, and a five-year ChargeFox subscription. It also gains a six-year service package over the five included with the 740i.

If the i7’s extra features are tempting, but its drivetrain isn’t, 740i buyers can opt for a 'Connoisseur Lounge' pack for $27,900 which adds the auto doors, multifunction seats, rear theatre screen, and a 40-speaker sound system.

The E 63 S is powered by the M178 version of the all-alloy 4.0-litre twin-turbo V8 engine used across numerous AMG models from the C-Class up.

Thanks in no small part to direct injection and a pair of twin-scroll turbos (located in the engine's 'hot vee' to optimise throttle response), this all-alloy unit produces 450kW (that's 612hp) from 5750-6500rpm, and 850Nm from 2500-4500rpm.

And as per standard AMG practice for its Vee engines, this car's powerplant was built from scratch by a single engineer in Affalterbach. Thank you Robin Jäger.

AMG calls the nine-speed transmission used in the E 63 S an MCT, which stands for Multi-Clutch Technology. But it's not a dual-clutch, rather a normal auto transmission using a wet clutch as opposed to a conventional torque converter, to connect it to the engine on take-off.

Drive goes to all four wheels via Merc's '4Matic+' AWD system, built around an electromechanically controlled clutch connecting the permanently driven rear axle (with locking diff) variably to the front axle.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 12.3L/100km, the E 63 S emitting 280g/km of CO2 in the process.

That's a pretty hefty number, but in line with this car's proportions and performance potential.

And Merc-AMG has gone to great lengths to minimise fuel use. As well as the standard 'Eco' stop-start function, in the 'Comfort' drive program cylinder deactivation becomes active, the system able to drop four cylinders anywhere between 1000 to 3250rpm.

There's no physical hint of half the cylinders leaving the party. The only clue is a blue icon on the dash indicating a temporary shift to V4 operation.

Despite all that effort, however, we saw a dash-indicated 17.9L/100km over a mix of urban trundling, highway cruising, and some spirited dynamic assessment.

Recommended fuel is 98 RON premium unleaded (although it'll run on 95 at a pinch), and you'll need 80 litres of it to fill the tank. That capacity translates to a range of 650km according to the factory claim, and 447km using our real world result.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

AMG's major goal with this upgrade of the E 63 S was to maintain its dynamic response and ferocious performance, but dial in the extra comfort customers had said they wanted.

So, the 4Matic+ AWD system has been fine-tuned for more smoothness as has the Comfort option in the dynamic set-up. But we'll investigate that shortly.

First, that 4.0-litre turbo V8 in the nose is claimed to slingshot this roughly 2.0-tonne sedan from 0-100km/h in just 3.4 seconds, and it feels every bit that fast.

With 850Nm available from 2500-4500rpm and nine gear ratios to help keep you operating in that Goldilocks band, mid-range thrust is monumental. And thanks to the bi-modal sports exhaust it sounds beautifully brutal.

The nine-speed auto's wet clutch, as opposed to a conventional torque converter, is designed to save weight and optimise response. And while some will tell you an auto with one input shaft is never going to be as fast as a dual-clutch with two, shifts are rapid and direct. The wheel-mounted shift paddles are larger and set lower, as well.

The AMG 'Ride Control+' suspension with multi-chamber air suspension and adaptive damping is amazingly good. The underlying set-up is by multi-links front and rear, and despite riding on big 20-inch rims wrapped with low-profile, high-performance Pirelli P Zero rubber (265/35 fr - 295/30 rr) the Comfort setting is incredibly... comfortable.

Slip into 'Sport' or 'Sport+' and the car immediately feels tauter but far less compliant and forgiving. An impression reinforced by the engine, transmission, and steering shifting to a more buttoned-down mode at the same time.

The standard dynamic engine mounts play a big part here. Able to make a soft connection for maximum comfort, but switch to a rigid link when required.

But no matter which mode you're in, the car is well damped and feels beautifully balanced in quick cornering. And the E 63 S's electro-mechanically-assisted variable-rate steering is progressive, feelsome, and accurate.

The 4Matic+ AWD system is built around an electromechanically controlled clutch connecting the permanently driven rear axle (with locking diff) variably to the front axle.

Torque distribution happens imperceptibly, the big V8 putting its power down emphatically, with various electronic systems tieing up the loose ends as you aim up for the next corner.

 There's even a 100 per cent RWD Drift mode available in the Race setting, but without a race circuit at our disposal this time around that'll have to wait for another time.

The optional ceramic brakes feature huge rotors and six-piston front calipers, and stopping power is immense. And the good news is they operate quickly but progressively at normal pottering around town speeds. No warming up required to get them in an optimal temperature zone (as can be the case with other ceramic set-ups).

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The new BMW 7 Series hasn’t been crash tested by ANCAP, nor does it seem likely it will be, given the small number that are likely to be sold here. 

But the car itself isn’t short on safety features, and BMW has a good recent history of scoring the maximum five stars for its cars.

The 7 Series features front and side airbags for driver and front passenger, curtain airbags for both front and rear seats, crash sensors, and a tyre pressure indicator.

Of course, the standards like active cruise, AEB, and sensors for collision warnings are all standard, plus BMW also offers active roll stabilisation as an option, which uses 48-volt motors to steady the car and account for the road surface and body roll through corners.

All AMG models sold in Australia are covered by Mercedes-Benz's five year/unlimited km warranty, with 24-hour roadside and accident assistance included for the duration.

Recommended service interval is 12 months or 20,000km, with pricing for a three-year (pre-paid) plan set at $4300, a $950 saving overall relative to its three year, pay-as-you-go 'Service Solutions' capped price program.

And if you're happy to fork over a little more up-front, there's a four-year service deal at $6300, and five years coming in at $7050.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.