Mercedes-Benz E300 vs Lexus Gx550

What's the difference?

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The new Lexus GX 550 Sports Luxury looks fantastic and has enough mod cons to satisfy a family but it’s not as luxurious as you’d expect from a premium brand and the fuel economy and driving range will turn off some. But if you’re still interested, there’s a lot here that will make you happy and it’s one of the smoothest 4WDs I’ve driven.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

The new GX 550 looks massive and while it shares the same platform as the Toyota LandCruiser 300 series, it doesn't share all of its bulk. They both stand at 1980mm wide but differ on length (5015mm vs 4980mm) and height (1670mm vs 1950mm), respectively.

The new design is fabulously rugged but each body panel looks meticulously crafted and is just the right size. This just means the proportions look right and your eye sort of glides over the big body rather than stopping on any one feature.

But having said that, there are a lot of nice features to focus on, like the long LED headlights and rear strip light, auto-folding side steps, 22-inch alloy wheels and sharply styled rectangular side mirrors.

The tailgate window can also be opened if you need to pop something into the boot but don't want, or have the space, to open the tailgate itself.

The styling takes a minor nose dive once you hit the cabin, though, because it doesn't look as sumptuous as you'd expect in a premium SUV.

I love the utilitarian and military vibe of the vertical dashboard, chunky air vents and relatively small windscreen. It looks great but some trims are plasticky and the touchpoints, while soft, are not Lexus-plush.

However, the technology looks gorgeous with an integrated 14-inch multimedia display and a 12.3-inch digital instrument cluster. The fixed sunroof with its two settings (clear or opaque) is also a lovely feature.

But on a whole, the GX 550's European rivals outclass it with their flashier cabins.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

The cabin of the new GX 550 is fairly practical with plenty of head- and legroom in each row (yep, even the third!). When you first hop in, it can feel a big snug on elbow-room but this feeling quickly dissipates.

Despite a 215mm ground clearance, access is pretty good for the front and middle rows due to the wide door apertures and side-steps. Third row access is a bit awkward for an adult but my eight-year old loved scampering back there this week.

The electric front seats are comfortable with their extra functions and I like the way the massage feature extends to the seat cushion as it limits fatigue on longer journeys. However, you sit on top of them rather sink into them which makes it feel a little trucky at times.

The wide middle row has a bench seat that will be comfortable for kids but an adult might get a sore behind on a long trip. The transmission tunnel also compromises foot room for adults but the seat is wide enough to make use of all three top-tether anchor points (there are ISOFIX mounts too).

It was a little bit of an effort to lift my big booster seat into the back because the GX 550 sits so tall but otherwise, there's plenty of room around a child seat for them not to feel like a sardine.

Individual storage is made up of a glove box that fits an owner's manual, a small shelf in the dashboard and a middle console that doubles as a cool box (mini fridge) and can fit up to four cans or bottles in it.

Each row gets four drinkholders and two USB-C ports but the front also enjoys a 12-volt socket and wireless charging pad. There's a 220V domestic plug port in the boot for larger appliances, too.

It's sometimes awkward to use the wireless charging pad because it's easy for your phone to slide around on it and it quite often disengaged from charging.

My son enjoyed all of the other amenities in the middle row, like the reading lights, climate control, two USB-C ports and retractable sunblinds and I applaud carmakers when they position rear directional air vents in the pillars and/or roof. It just makes it so much easier to cool down sweaty kids!

The 14-inch multimedia display has clear graphics and a responsive touchscreen. The layout is easy enough to get used to after spending some time with it and the sat nav is simple to use.

I like that the sat nav directions can be pulled into the 12.3-inch digital instrument cluster and head-up display.

There is a Lexus connected services app, which you get a three-year subscription to. It's easy to connect to the wireless Apple CarPlay and there is also wireless Android Auto.

The system also has Bluetooth and digital radio, which is a delight to use through the 21-speaker Mark Levinson sound system.

The cabin is rounded out by the well-shaped boot which has a massive 1063L of capacity when the third-row is folded. That's been more than enough for my family's needs this week and my German Shepherd was pretty comfy back there, too. The powered tailgate has a kick-function and there is a full-size spare wheel underneath the car.

The Lexus GX 550 shares the same platform as the recently introduced Toyota Prado but both models are now based on the same 'body-on-frame' platform shared by the beastie Toyota LandCruiser 300 Series. So it's bigger and features a more rigid chassis than before.

Surprisingly, that hasn't translated to a massive price tag for the GX 550 and you can pick up the flagship grade on test for this review for $128,200, MSRP.

Which sounds inexpensive when you compare it to the BMW X7 xDrive 40i M Sport which is priced from $171,300 MSRP but the Land Rover Defender 110 P400 X-Dynamic HSE is a lot closer at $128,815 MSRP.

The only issue here is that shared platform, because while they don't share the same powertrain, the flagship Toyota Prado Kakadu ($99,990 MSRP) is still almost $30K more affordable and boasts a similar equipment list. So, ask yourself, is it the brand and engine you're after or the new good looks?

The standard equipment is well-rounded with a 14-inch touchscreen media display with satellite navigation and wireless Apple CarPlay and Android Auto.

A fully digital 12.3-inch instrument cluster, colour head-up display, three-zone climate control and a 21-speaker Mark Levinson sound system round out multimedia requirements.

Other technology includes a digital rear view mirror, two USB-C ports in each row, a 12-volt socket, a 220-volt domestic outlet and a wireless charging pad.

There are two particularly handy features for families, the 'cool box' (basically a mini fridge) middle console and rear retractable sun-blinds.

The fixed panoramic sunroof features two settings allowing you to make it clear or opaque. The electric front seats feature heat, ventilation and massage functions and the rear outboard seats are heated as well. The third row electrically adjusts and there are multiple buttons throughout the car to access this feature.

Upgraded leather-accented upholstery is standard in the flagship grade and is available in three combinations. The Sports Luxury also features 22-inch alloy wheels, a full-size spare wheel and a powered tailgate with kick-function.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

All GX 550 grades share the same 3.5L V6 twin turbo-petrol engine which produces up to 260kW of power and 650Nm of torque.

This 4WD has high- and low-gearing, as well as a bunch of driving modes to suit most occasions, like 'Eco', 'Comfort', 'Sport' and 'Sport+'.

The 10-speed automatic transmission shifts through its gears smoothly and it always feels like it's engaged in the right gear. Which isn't always the case for a big SUV!

The Sports Luxury is fitted with a towing hitch and cover but unlike the base Sports grade which has a 3.5-tonne braked towing capacity, this model only has a 3130kg capacity which might not appeal to families with big toys to tow. 

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

I didn’t have high hopes for fuel economy because the official combined (urban/extra-urban cycle figure is a hefty 12.3L/100km but after mostly open-road driving, with some urban stuff mixed in, my real-world average came in at 11.8L.100km! This figure is based on my actual km travelled (358km) and litres of fuel used (42.41L).

While I’m surprised by the fuel usage result, I wouldn’t say this car has good fuel economy compared to its diesel-powered counterparts but it’s not terrible!

The GX 550 has a relatively small fuel tank compared to its Toyota cousins at 80L and based on the combined fuel cycle, you’ll get a theoretical driving range of up to 650km.

Not all that great. Not for a big family mover and not if you’re typically driving in the city, where fuel usage will be a lot higher.

The GX 550 only accepts premium unleaded petrol (95 RON), too.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

Oh my goodness the Sports Luxury is a masterclass on 4WD refinement! You never feel the bulk or weight of this massive SUV when you’re driving it. The power delivery is effortless and there’s lots of grunt available when you hit hills.

The handling is also very good with responsive steering and enough road feedback as a driver to make you feel comfortable with what the car is doing. There is some roll in corners but it can tackle more corners at speed than I thought it would. 

The high driving position makes me feel like I can see a long way ahead yet while visibility is mostly good, it can be compromised when you have the side window shades and the third row headrests up. Which is why I love the digital rear view mirror.

Overall, ride comfort is good with forgiving suspension and low cabin noise, even at higher speeds. It’s pretty easy to chat with all rows and there’s not a lot of engine noise which adds to the refinement. I do like hearing a V6 rumble but that’s just a personal preference. 

I was a little worried about hitting my local Westfield car park but this is a nimble SUV to manoeuvre and parking it is a breeze with the 360-degree camera system and parking sensors. 

The new GX 550 hasn’t been tested by ANCAP and is unrated but its cousin, the Toyota Prado, which shares the same platform just achieved a maximum five-star rating from assessment in 2024. It's fair to expect a good result for this model.

Overall, the Sports Luxury has a long list of standard safety equipment and features nine airbags which is good for a family SUV. 

Safety equipment includes adaptive cruise control, lane departure alert, lane keeping aid, traffic sign recognition, emergency steering assist, driver monitoring, safe exit assist, emergency call functionality, blind-spot monitoring, rear cross-traffic alert and tyre pressure monitoring.

The GX 550 has autonomous emergency braking (AEB) with pedestrian, cyclist, motorcyclist and junction turning assist.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.

Lexus offers the GX 550 with a five-year/unlimited km warranty, which is fairly standard compared to its Euro rivals.

You get five years capped-priced servicing which costs $5950 but the servicing schedule is a bit of a bear at every six months or 10,000km, whichever occurs first.