Mercedes-Benz E300 vs Audi RS7

What's the difference?

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The new-generation RS 7 Sportback heralds the further evolution of this large majestic beast, with more features, a beautifully finished cabin and with more grunt with the looks to match. You’d be hard-pressed to find a better combination of power, dynamics and comfort in the Audi range – apart from in the RS 6 Avant of course.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

The big news is the RS 7 Sportback now comes with five seats. The previous generation car had just two seats in the second row. I'll talk more on practicality below but for now let's examine the new styling.

This RS 7 Sportback has new broad, black mesh grille, flanked by gigantic side air intakes, narrow headlights, and a thin upper air inlet which is a hat tip to early racing Audis.

While that new angrier, more angular and menacing face is a showstopper, everything about the new RS 7 Sportback seems to be accentuated further.

Look at the wheels. The previous generation came with 21-inch rims, now the new normal for the RS 7 are 22-inches – they're huge. Those wheel guards also flare out 20mm more than a regular A7's and the rear haunches have bulked up massively.

Come to the back of the car and the diffuser and bumper have also been beefed up. Nobody sitting behind you in traffic is going to think this is just a regular A7.

Don't expect the RS 7 Sportback's insides to be just as hardcore as its exterior. The cabin is almost identical to a regular A7's. It's a stunning cockpit dominated by a dash which protrudes back towards the passengers and houses the media screen. Anther display for climate is set into the big centre console which divides the driver and co-pilot into almost cocooned cells.

The cabin isn't without its RS touches though – there's the sports seats with honeycomb stitching, fully digital instrument cluster with RS specific meters, the RS steering wheel, the Nappa leather on the dashboard and the doors, the aluminium inlays. The level of fit and finish is up there with the best that I've seen on any production car.

The RS 7 Avant is 5009mm long, 1424mm tall and 1950mm across for a wide planted stance.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

The previous RS 7 Sportback was a four-seater, now it has five seats. That's right, a middle seat has been added to the second row, but, as you'd expect, it's not the best place be in the RS 7 Sportback, straddling the large driveshaft and ducking under the low roof-line.

That fastback profile does mean headroom in the second row is nowhere near as good as the RS 6 Avant's, but legroom is the same and, at 191cm tall, I can just fit behind my driving position with about 10mm to spare.

Up front it's not as spacious as you might think. That stepped dash protrudes into the passenger's space, the door pockets are thin and the centre console storage under the armrest is small.

Sportbacks are more practical sedans thanks the large opening offered by the hatch. The boot's 535-litre cargo capacity is great and only about 30 litres less than what you have in the RS 6 Avant.

For phones there's a wireless charger and two USB ports in the centre console storage box, while back seat passengers have two USB ports and a 12V outlets. There's also directional air vents and dual-zone climate control in the rear, too.

The Audi RS 7 Sportback lists for $224,000, which is exactly $8K more than the RS 6 Avant.

Coming standard are the enormous 22-inch alloy wheels, the matrix LED headlights with laser lights, metallic paint, a panoramic glass sunroof (which is new to the model), privacy glass, head-up display, soft-close doors and red brake calipers.

Inside there's the Bang and Olufsen 16-speaker sound system (that new, too), sat nav, the 12.3-inch virtual instrument cluster, wireless Apple CarPlay (new, as well), wireless charging, full leather upholstery with RS sport front seats that are heated and now come with ventilation as standard, and four-zone climate control.

I've left off all the standard RS mechanical equipment, but I'll cover that in the driving section below.

Is it good value? Well the Mercedes-AMG CLS 53 S is $186,435 but it has way less grunt, the Alpina B5 which I've also road-tested lists for $210,000 and there's the Porsche Panamera 4 Sport Turismo for $236,300.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

The RS 7 may look like a large, well-mannered business class car, but think of it as a thug in a suit because this thing is a monster with a 441kW/800Nm twin-turbo petrol 4.0-litre V8.

That's almost 600 horsepower and the supercar acceleration that goes with it is brutal: we're talking 0-100km/h coming in 3.6 seconds. That also matches the RS 6 Avant and it's a tenth of a second faster than the Audi R8 V10 RWD supercar, (and also the previous-gen RS 7 Sportback Performance) and this is a large, four-door, five-seater.

Compared to the previous generation RS 7 Sportback Performance the power is down by 4kW, but torque is up by a whopping 100Nm. Give me torque over power any day.

Shifting gears is an eight-speed automatic transmission, sending the drive to all four wheels.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

This is a large, all-wheel drive car with a 600 horsepower V8, but it also has a mild hybrid system in this new generation, which will switch the engine off at let the car coast down hills or at speeds under 22km/h.

Audi says this can save up to 0.8L/100km in real-life driving. That's great news, but consumption is still fairly high with Audi saying that after a combination of open and urban roads the RS 7 Sportback will have used 11.6L/100km.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

I've never met an RS model that hasn't been great to drive – these cars are way more than just tough body kits and big wheels. The engineering which separates the RS 7 Sportback from the A7 makes them more distant cousins than siblings.

As I mentioned before the RS 7 Sportback and RS 6 share more than the same twin-turbo V8, there are also the giant brakes in form of 420mm discs at the front with 10 piston calipers and 370mm discs at the rear.

The optional carbon ceramic brakes are the largest ever to be fitted to a production vehicle at 440mm at the front and 370mm at the rear, saving 34kg in mass over the steel brakes.

Now standard for the first time is Audi's Dynamic Package, which adds dynamic steering (a variable ratio) paired with all-wheel steering, a sport differential, and a 280km/h top speed.

Coming standard is adaptive air suspension and for $2850 you can option the Dynamic Ride Control suspension, which is a hydraulically activated adaptive damper system 

At the Australian launch, Audi supplied two RS 7 Sportbacks: one with the air suspension and the other with not only the Dynamic Ride Control system, but also the RS Dynamic Package Plus which adds the ceramic brakes and increases the top speed to 305km/h – this was the car I started off in.

I'm going to say right away that you don't need ceramic brakes for regular road use. Sure it means you can tell people that you have the biggest brakes in the world and they save you almost 35 kilos in weight, and, yes, they're resistant to fading, but they're expensive to replace and the steel ones are incredibly good.

I also feel the Dynamic Ride Control sports suspension isn't necessary in a car like the RS 7 Sportback. This is a Grand Tourer designed to eat up hundreds of miles at lightspeed in comfort.

So, while I found the first RS 7 Sportback with the big brakes and sports suspension sharper and firmer than the standard car, it didn't seem to fit with this vehicle's intent.

The regular RS 7 Sportback still accelerated with the same brutal force and roared at the scenery flashing past. It still handled through the tight corners superbly with excellent turn in, mind-boggling traction and grip, and excellent body control, but all in far more comfort.

This is the point – we covered hundreds of miles at the Australian launch of the RS 7 Sportback in a range of RS models, and sports suspension can go from great to gruelling on Aussie roads with their coarse-chip bitumen and potholes. The RS 7 Sportback, with its air suspension, not only made driving far more comfortable, but easier, too.

ANCAP tested the A7 in 2018 and gave it the maximum five-star ANCAP rating, however, this rating does not apply to the RS 7 Sportback high performance model.

That said, the RS 7 Sportback is fortified with nearly every piece of advanced safety tech there is in Audi's cupboard. There's AEB which can detect and brake for cyclists and pedestrians at speeds between 5-85km/h and vehicles up to 250km/h; there's rear cross traffic alert and intersection crossing assistance with braking; lane departure warning and corrective steering to keep you in your lane, and blind spot warning.

Not a fan of parking, the RS 7 Sportback can do it by itself, or there's a 360-degree camera that'll help you do it yourself. There's an exit warning system, which will warn you if a vehicle is approaching as you go to get out, too, and if the RS 7 Sportback detects that it will be hit from behind, it will prepare the cabin by tensions the seatbelts and closing the windows, including the sunroof.

Along with all that there are Audi's new Matrix LED headlights with laser lights, rain sensing wipers and adaptive cruise control.

For child seats you'll find three top tether points and two ISOFIX mounts across the second row.

There's no spare wheel – instead, there's a tyre repair kit.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.

The RS 7 Sportback is covered by Audi's three-year, unlimited kilometre warranty which not only falls behind in duration compared to mainstream brands but also its direct rival Mercedes-Benz which now has five-year, unlimited kilometre coverage. 

Service intervals are every 12 months or 15,000km with a three-year plan costing $2380 and a five-year plan for $3910.