What's the difference?
There are people who probably wish the Mercedes-Benz CLS would just go away. Call security, have it escorted off the premises. That’s probably because they don’t agree with its styling. For them, it’s not how a large four-door Mercedes-Benz should look, with its ‘rude’ coupe roofline.
But for some of you those looks are exactly why you want it, and there’s enough of you out there for Mercedes-Benz to tell us at the launch of the new-generation CLS that the model is here to stay.
“You don’t surrender a segment… a vehicle has to do 100 units to justify bringing it – this will do 100 units no problem sat all,” were the exact words from Benz’s head of communications David McCarthy.
You could say Benz created the four-door coupe segment when it launched its first-generation CLS 14 years ago, triggering its rivals to fire back with their own four-door coupes - the Audi A7 and BMW 6 Series Gran Coupe.
Far from surrendering, the CLS has evolved again with this third-generation bringing new engines and styling. So, what do you gain and what will you have to surrender (for lack of a better word) if you choose to go down the non-traditional route of the CLS?
I found out when I drove the new CLS 450 4Matic for the first time on Australian roads at its recent launch.
Sometimes a name change can make all the difference.
Google used to be called “Back Rub”. The Spice Girls started off as “Touch”. And – particularly in Germany – some premium sedans became known as “coupes”, as they struggled to stay popular against SUVs.
Case in point: what is essentially a 1 Series hatchback with a boot has been more glamorously badged the “2 Series Gran Coupe” since 2020.
Still following the sedan script with four doors, it’s BMW’s tilt at Mercedes’ booted A-Class hatch, the rakish CLA, unveiled early last decade as the Concept Style Coupe and now in its third series-production iteration – though since 2019 a more conservatively styled A-Class Sedan has also existed, that goes up against Audi’s A3 Sedan.
But we digress. Now there’s a “new” 2 Gran Coupe, coded F74, though it’s really a heavy facelift of the superseded F44. Oh, and the ‘i’ no longer exists in the badge, so (M-enhanced models aside) it’s just numbers from here on in. 218. 220. M235.
Regardless of names, does it live up to the BMW promise?
The Mercedes-Benz CLS has proven to be a niche hero, creating a segment and then evolving into something even more elegant, while keeping its unique appeal. A beautiful, modern cabin and the new engine in the CLS 450 provides the swiftness to match those looks.
The badge might say one thing, but the 2 Series Gran Coupe sticks to the time-honoured template of being a compact yet comparatively practical three-box, four-door sedan, complete with a big boot.
More importantly, it drives and behaves like a BMW – which means sufficient-to-strident performance depending on grade, athletic dynamics and pleasing refinement on one hand, as well as a stiff price and a hard ride on the other.
A true BMW in name and nature, then..
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.