What's the difference?
Sometimes a name change can make all the difference.
Google used to be called “Back Rub”. The Spice Girls started off as “Touch”. And – particularly in Germany – some premium sedans became known as “coupes”, as they struggled to stay popular against SUVs.
Case in point: what is essentially a 1 Series hatchback with a boot has been more glamorously badged the “2 Series Gran Coupe” since 2020.
Still following the sedan script with four doors, it’s BMW’s tilt at Mercedes’ booted A-Class hatch, the rakish CLA, unveiled early last decade as the Concept Style Coupe and now in its third series-production iteration – though since 2019 a more conservatively styled A-Class Sedan has also existed, that goes up against Audi’s A3 Sedan.
But we digress. Now there’s a “new” 2 Gran Coupe, coded F74, though it’s really a heavy facelift of the superseded F44. Oh, and the ‘i’ no longer exists in the badge, so (M-enhanced models aside) it’s just numbers from here on in. 218. 220. M235.
Regardless of names, does it live up to the BMW promise?
There are people who probably wish the Mercedes-Benz CLS would just go away. Call security, have it escorted off the premises. That’s probably because they don’t agree with its styling. For them, it’s not how a large four-door Mercedes-Benz should look, with its ‘rude’ coupe roofline.
But for some of you those looks are exactly why you want it, and there’s enough of you out there for Mercedes-Benz to tell us at the launch of the new-generation CLS that the model is here to stay.
“You don’t surrender a segment… a vehicle has to do 100 units to justify bringing it – this will do 100 units no problem sat all,” were the exact words from Benz’s head of communications David McCarthy.
You could say Benz created the four-door coupe segment when it launched its first-generation CLS 14 years ago, triggering its rivals to fire back with their own four-door coupes - the Audi A7 and BMW 6 Series Gran Coupe.
Far from surrendering, the CLS has evolved again with this third-generation bringing new engines and styling. So, what do you gain and what will you have to surrender (for lack of a better word) if you choose to go down the non-traditional route of the CLS?
I found out when I drove the new CLS 450 4Matic for the first time on Australian roads at its recent launch.
The badge might say one thing, but the 2 Series Gran Coupe sticks to the time-honoured template of being a compact yet comparatively practical three-box, four-door sedan, complete with a big boot.
More importantly, it drives and behaves like a BMW – which means sufficient-to-strident performance depending on grade, athletic dynamics and pleasing refinement on one hand, as well as a stiff price and a hard ride on the other.
A true BMW in name and nature, then..
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Mercedes-Benz CLS has proven to be a niche hero, creating a segment and then evolving into something even more elegant, while keeping its unique appeal. A beautiful, modern cabin and the new engine in the CLS 450 provides the swiftness to match those looks.