Mercedes-Benz CLA200 vs Omoda 9

What's the difference?

The Mercedes-Benz CLA 200 is sleek, well-equipped, and beautifully engineered. That said, it’s pricey. You can get a car that’s 80 percent as good for 50 per cent of the price. But getting that extra 20 percent in terms of refinement, dynamic ability and design sophistication is what you’re paying for. If you’ve got the extra dough, top dollar buys you a spot on the top shelf.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

While the way a car looks is a subjective call, and as always, your thoughts are welcome in the comments below, I’m putting it out there… this is a beautiful machine. And Gordon Wagener’s not pulling any punches, either. He thinks it has the potential to become, “a modern design icon.”

The long bonnet, cab-rear, wide-track proportions sit within a slightly larger footprint. The new CLA is marginally longer, wider, lower overall, and has a lengthier wheelbase than the model it replaces. And the car’s intricate mix of gently curved surfaces and hard lines is expertly managed, with a standard AMG body kit, complete with 18-inch rims, adding just a hint of macho intent.

The angle of the shoulder runs from this character line, virtually unchanged up to the roof, and the inward slope of the side glass (car designers call it tumblehome) is quite pronounced. And the sweeping curve at the top of the front guards is defined by hard strakes on the outer edges of the bonnet.

The rear view is arguably the CLA’s most appealing angle with the intersection of the sloping turret, boot, and rear guards neatly resolved.

It’s super slick aerodynamically, as well, boasting a Cd of 0.23, running a close second to it’s A-Class sedan sibling (0.22) which Merc claims as the world’s most aero-efficient series production four-door.

But what about the inside? Well, the biggest visual feature is the customisable MBUX media and data interface, expressed dramatically through a pair of 10.25-inch widescreens.

The info available and number of configurations offered is mind-blowing. It’s very 2019 and spot-on target for the digital generation.

Piano black surfaces around the dash and console lift the tone (but pick up the fingerprints) while the signature turbine-style vents add another flash of visual interest without compromising function.

Other highlights include front seats with racy one-piece backs (reflected on the top of the outer rear seats, as well), frameless doors enhancing the coupe feel, and neatly detailed stitching around the dash and doors.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Despite a two mm drop in overall height, the CLA’s front headroom has been extended by 17mm, and there’s lots of room up front, with storage running to two cupholders in the centre console, a lidded bin/armrest between the seats (including twin USB ports), an overhead sunglass holder, decent door pockets with room for bottles and a medium-size glove box.

There’s also a mat for wireless device charging at the front of the centre console, complete with another USB input (just in case).

But what does that sexy, sloping roofline do for space in the rear?

Sitting behind the driver's seat set to my (183cm) position, there’s adequate legroom, but despite Merc claiming an extra 3.0mm of headroom, my noggin made firm contact with the headliner.

It’s worth remembering this is a coupe-style four-door, with the packaging compromises a swoopy roof brings. You could call it a ‘2+3’, with a couple of doors added to make access to the back seats easier.

A centre fold-down armrest incorporates two cupholders, again there are generous pockets in the doors with room for bottles, map pockets on the front seatbacks, and adjustable ventilation outlets set into the back of the front centre console are a welcome inclusion.

There are three belted positions across the rear, but the adults using them for anything other than short journeys will have to be good friends and flexible. Kids will be fine.

Boot volume is a healthy 460 litres (VDA), which is down 10 litres on the first-gen car, but the aperture has been widened by no less than 262mm, and a 40/20/40 split-folding rear seat opens up extra space. There are tie-down hooks, a 12-volt outlet and elasticised storage pockets either side of the load space to further enhance useability, plus a cargo net is included.

No news on towing capacity at this stage, and don’t bother looking for a spare, the tyres are run flats.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The CLA 200 is powered by Merc’s 1.3-litre (M 282), direct-injection four-cylinder turbo-petrol engine driving the front wheels through a seven-speed dual-clutch auto transmission (with paddle shifters on the wheel).

It’s the product of a joint development with Renault, and outputs are 120kW at 5500rpm and 250Nm at 1620rpm, which is pretty impressive for such a small capacity unit.

The single turbo features an electronically controlled wastegate and flexible charge pressure control to optimise boost across the entire rev range (rev ceiling is 6300rpm), with an equal focus on power, step-off throttle response and fuel efficiency.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.7L/100km, the CLA emitting 130g/km of CO2 in the process.

At just over 1.4 tonnes it’s fairly hefty for its size, but at partial load between 1250-3800rpm two of the engine’s four cylinders shut down to improve economy. ‘ECO’ mode dampens performance in the name of improved economy, plus stop-start is standard.

And over roughly 200km of freeway, city and suburban running we saw an average of 7.5L/100km courtesy of the on-board read-out.

Minimum fuel requirement is 95 RON premium unleaded, and you’ll need 43 litres of it to fill the tank, which at our real-world average delivers a range of approximately 575km.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

So, despite the engine’s small capacity the addition of a turbo means peak torque (250Nm) arrives at just 1620rpm. Power delivery is linear and mid-range acceleration is healthy. Claimed 0-100km/h acceleration is 8.2sec, which is neither sluggish nor particularly fast, but performance is more than adequate around town and on the highway.

The seven-speed dual-clutch auto shifts smoothly, but not particularly rapidly, although a switch to manual mode and use of the wheel-mounted paddles means you can be more selective about which ratio you’re in and for how long.

Standard suspension set-up is strut front, multi-link rear, with many of the components made from aluminium to reduce unsprung weight, and the CLA feels nimble through twisting backroad bends.

Our test car was optioned with the AMG Exclusive Package, which includes adaptive dampers. And no surprise ‘Sport’ mode is severe, and the fillings in your teeth (unless you’re one of those strange people that don’t have any) will be in danger of rattling loose over anything other than a billiard table smooth surface.

By contrast, ‘Comfort’ lives up to its name with a supremely compliant ride without any sacrifice in terms of balance and (taut) body control. The standard 18-inch rims, shod with 225/45 rubber, don’t put a disenable dent in proceedings, either.

The electro-mechanical steering points accurately and delivers a good connection with what’s happening at the front wheels. Assistance is subtle.

Brakes are vented discs up front, with solid rotors at the rear. Purely in the interests of a full and well-rounded review we enthusiastically pushed through some lengthy B-road sections, and the pedal remained firm and consistent.

In short the CLA is a refined city coupe that doubles as a comfortable touring car.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Mercedes-Benz range is covered by a three year/unlimited km warranty, which, like Audi and BMW continues to lag behind the mainstream market where the majority of players are now at five years/unlimited km, with some at seven years.

On the upside, Mercedes-Benz ‘Road Care’ roadside assistance is included in the deal for three years.

Service is scheduled for 12 months/25,000km (whichever comes first) with pricing available on an 'Up-front' or 'Pay-as-you-go' basis.

For the CLA, pre-payment delivers a $500 saving, with the first three services set at a total of $2050, compared to $2550 PAYG. Fourth and fifth services are also available for pre-purchase.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.