Mercedes-Benz CLA vs BMW 118i

What's the difference?

Mercedes has long been the leader in niche filling, and we’d argue that no other model encapsulates that more than the CLA four-door coupe.

Now in its second-generation form, the CLA is based on Mercedes’ MFA2 small car platform that also underpins the A-Class small car range, B-Class tallboy hatchback and GLA crossover, but is actually dimensionally longer than the one-size up C-Class.

However, while the C-Class might offer more conventional styling, Mercedes says the CLA is targeted towards a younger demographic that puts more weight on design and aesthetics.

The previous generation CLA was topped by a hardcore 45 version, which makes a return here, but new this time around is the less-potent, but still AMG-badged, 35 variant to plug the gap between mainstream grades and the range-topper.

After living with the car for a week, here are our thoughts on the new baby AMG CLA.

There was a big kerfuffle a few years back when BMW made the decision to switch its entry-level 1 Series hatchback from a rear-drive platform to a newer, more efficient front-wheel drive architecture, shared with its Mini sister brand.

Despite the concerns of a few enthusiasts and motoring writers, the impact of the change in driven wheels hasn’t harmed the 1 Series’ reputation or sales.

As with the equivalent entry-level small car models from BMW’s premium rivals, the entry grade 118i is an expensive car for what you get.

But does the 118i hatch have enough charm to transcend the price and spec concerns?