What's the difference?
If you’re picturing the premium mid-size segment in Australia, you’re almost certainly picturing Mercedes-Benz. Honestly, the premium carmaker has the kind of powerful and unquestioning stranglehold on the segment that would have despots and dictators turning green with envy.
The C-Class often outsells its nearest competitor by a factor of two to one. Even more impressive, that nearest competitor is another Mercedes, the CLA. Audi and BMW are left off in the middle distance, duking it out for third and fourth place.
So yes, the C-Class is a very important car for Mercedes. And this new one, updated for 2019, is even more so. It’s the first major update in the current car’s four-year lifespan, with a handful of exterior tweaks, some new key cabin technology and, most importantly, a new and clever engine option for its top-selling version.
So is that enough to keep the C-Class at the top of the mid-size pile?
If you're after a hot hatch with a boot, you can't have one because it wouldn't be a hatch anymore.
What you can have is this little beast - the new, second-generation Mercedes-AMG CLA 45 S, a small coupe-style sedan sharing its high-performance DNA with the hot as bubbling lava A 45 S hatch.
Packing 300kW – that's just over 420hp – and 500Nm its 2.0-litre engine is claimed to be the most powerful series production turbo four ever made.
And Australian deliveries are scheduled for early 2020, with a likely price tag in the mid-$90k bracket.
Mercedes-AMG invited us to the car's global launch in Madrid, Spain, where we got behind the wheel on road and track.
Baby steps these might be, but they're important ones for Benz. The new in-cabin tech and clever engine in the cheapest models only strengthen the C-Class proposition, without taking anything away from the drive experience, cabin ambiance and utterly sublime ride.
In short, Mercedes' reign at the top of the premium mid-size segment is unlikely to be toppled anytime soon.
The Mercedes-AMG CLA 45 S is more glorious madness from the hot-rodders in Affalterbach. A design and engineering master-class putting a slightly more mature spin on the fast and furious small AMG formula. But only slightly. It's brilliantly outrageous.