What's the difference?
If you’re picturing the premium mid-size segment in Australia, you’re almost certainly picturing Mercedes-Benz. Honestly, the premium carmaker has the kind of powerful and unquestioning stranglehold on the segment that would have despots and dictators turning green with envy.
The C-Class often outsells its nearest competitor by a factor of two to one. Even more impressive, that nearest competitor is another Mercedes, the CLA. Audi and BMW are left off in the middle distance, duking it out for third and fourth place.
So yes, the C-Class is a very important car for Mercedes. And this new one, updated for 2019, is even more so. It’s the first major update in the current car’s four-year lifespan, with a handful of exterior tweaks, some new key cabin technology and, most importantly, a new and clever engine option for its top-selling version.
So is that enough to keep the C-Class at the top of the mid-size pile?
Mercedes-Benz’s Gordon Wagener is a car design rock star. He’s the guy that shapes the three-pointed star’s design strategy and a decade ago introduced the concept of ‘sensual purity’ as a key driver of the way the brand’s cars should look and feel. And this is the latest expression of that thought, the second-generation (C118) CLA four-door Coupe.
Wagener’s influence is critical here because the CLA is one of the most fashion-focused offerings in the ever-broadening Mercedes-Benz range.
But does the drive match the creative style? We got behind the wheel of the first model to arrive, the entry-level CLA 200, to find out.
Baby steps these might be, but they're important ones for Benz. The new in-cabin tech and clever engine in the cheapest models only strengthen the C-Class proposition, without taking anything away from the drive experience, cabin ambiance and utterly sublime ride.
In short, Mercedes' reign at the top of the premium mid-size segment is unlikely to be toppled anytime soon.
The Mercedes-Benz CLA 200 is sleek, well-equipped, and beautifully engineered. That said, it’s pricey. You can get a car that’s 80 percent as good for 50 per cent of the price. But getting that extra 20 percent in terms of refinement, dynamic ability and design sophistication is what you’re paying for. If you’ve got the extra dough, top dollar buys you a spot on the top shelf.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.