Mercedes-Benz A250 vs Lexus Es350E

What's the difference?

Hybrid is no longer a dirty word.

Australians have now embraced the semi-electrified powertrain in a big way, with the popularity of eponymous fuel-sipping Toyota hybrid models speaking for themselves.

But this sales-volume love has not extended to the tangled and often confusing world of plug-in hybrids, which puts Mercedes' latest offering in a bit of a tough spot.

The A 250 e is the late-arriving plug-in hybrid variant of the brand's popular A-Class range, and it offers some innovations which make living with an electrified car a lot more convenient.

With a tall asking price, though, is it a step too far into the electrified landscape, or a compelling option for Australians curious about electrifying their daily commute? We drove the A 250 e at its local launch to find out.

Luxury vehicles are better because of the quality, reliability and care that Lexus has brought since 1990, upending the status quo like no other brand before.

The ES, however, has been an outlier.

Inexplicably inferior to the far-cheaper Toyota Camry on which it’s long been based on, the bloated mid-sized “Executive Sedan” series created especially for America ignored “The Relentless Pursuit of Perfection” ethos that Lexus originals like the LS, IS, LFA and even the most-recent NX have striven for.

The eighth-generation ES redesign, however, is different, despite remaining Camry -ased, with an extended, beefed-up body and platform, multi-link rear suspension featuring adaptive dampers, an advanced new operating system that drags connectivity into this decade and an electric option.

Suddenly, the ES is poised to lure Polestar 2, Tesla Model 3 and Mercedes-Benz CLA buyers with a high-quality electric vehicle (EV) from Japan brimming with technology, refinements, space and features, at a price that cannot be ignored.

Has the ES finally understood the Lexus memo?