McLaren 720S vs McLaren 540C

What's the difference?

Years ago, McLaren wasn't really making McLarens. The ill-fated SLR was still in production, but was an oddity that made little sense - it was a highly specialised Mercedes and built to sell for crazy money to mega-rich F1 fans. Production was down to a trickle,and  the iconic and legendary F1 had completed its run a decade earlier.

The "new" McLaren Automotive had a shaky start in 2011 with the unloved MP4-12C, which became the 12C and then morphed into the 650S, getting better with each reinvention. 

The P1 was the car that really grabbed the world's attention and was then-new designer Rob Melville's first project for the British sports car maker. 

Last year, McLaren sold its 10,000th car and production numbers are closing in on Lamborghini's. Sales have almost doubled in Australia and Rob Melville is still there, and is now the Design Director. The company, clearly, has done very, very well.

Now it's come time for McLaren's second generation, starting with the 720S. Replacing the 650S, it's the new Super Series McLaren (fitting in above the Sport Series 540 and 570S and below the Ultimate P1 and still-mysterious BP23), and is a car McLaren claims has no direct competitors  from its rivals at Ferrari or Lamborghini. 

It has a twin-turbo V8, a carbon fibre tub, rear-wheel drive and bristles with cleverness. 

Believe it or not, the McLaren 540C is an entry-level model. But you won't find anything remotely resembling rubber floor mats, steel wheels, or cloth seats here. This is a 'base' car like few others.

Revealed in 2015, it's actually the cornerstone of McLaren's three-tier supercar pyramid, being the most affordable member of the Sport Series, with the properly exotic Super Series (650S, 675LT and now 720S), and pretty much insane Ultimate Series (where the P1 hypercar briefly lived) rising above it.

So, how has this British upstart managed to build a world-beating supercar brand so quickly?

Only a few years ago, McLaren meant nothing to anyone outside the octane-infused world of motorsport. But in 2017, it's right up there with aspirational sports car big guns like Ferrari and Porsche, both of which have been producing road cars for close to 70 years.

So, how has this British upstart managed to build a world-beating supercar brand so quickly?

Everything you need to know to answer that question resides inside the stunning McLaren 540C.