What's the difference?
When it comes to Mazda’s luxury aspirations, the CX-90 is it. The big Kahuna. Seven seats of what should be the Japanese brand’s exceptionalism amongst its mainstream rivals.
But does this more than five-metre-long Mazda have what it takes to elevate the brand beyond the likes of Toyota, Hyundai, Nissan and Kia?
Importantly, is this base version - which is closer to Mazda’s traditional price point - a bit of a luxury seven-seat SUV bargain?
We drove a CX-90 G50e Touring (the most affordable CX-90 of the lot) for a week to find out.
The SUV craze is such that high-riding wagons are increasingly being tasked with also doing the job of sports cars, despite the immutable laws of physics clearly working against them.
While the results have been mixed, Mercedes-AMG has some serious form in this area, so much so that it’s been confident enough to unleash the second-generation GLE63 S.
Yep, this large SUV is looking to do its best impersonation of a sports car, so we’re looking to find out if it’s a convincing Jekyll and Hyde. Read on.
There are many reasons I quite like this CX-90. It sells the plush luxury promise when it comes to its interior and design, it feels big and purposeful, and has a refreshingly minimalist approach to its cabin tech. As a seven-seat SUV it’s particularly impressive, with plenty of amenity and a third row that can genuinely fit an adult in comfort.
However, there are areas where it could use more polish, from the drivetrain to the ride, and it ultimately strikes an odd point for price and ownership which feels lost between the premium segment and the mainstream rivals.
If you’re a long-term Mazda owner, I still think you’ll love it, and this Touring grade is definitely the best value in the range. It offers the lion’s share of equipment at a price more comparable to Mazda’s traditional mainstream rivals.
There’s little wonder the GLE63 S is back for a second go around, after  clearly putting the frighteners on the Audi RS Q8 and BMW’s X5 M Competition and X6 M Competition.
After all, it’s a large SUV that sacrifices little in the way of practicality (especially the wagon) in its pursuit of high performance.
And for that reason, we’re itching to go for another drive – with or without the family.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.