What's the difference?
Mazda's indomitable 3 has taken on the feeling of an iPhone release - every year there's something new to add to its already-significant armoury of safety and specification.
The 2018 Mazda3 is not a huge upgrade to the range, but there are a few little details to make Mazda's attractive small car that little bit more appealing. With two new spec levels and the nice touch of the reversing camera now being standard across the range, it looks like a quiet but measured response to Hyundai's reinvigorated i30 and the oncoming storm of the new Toyota Corolla.
For over a decade, the Mazda3 has been part of a three-way battle for supremacy in the Australian small car market. The 2004 original threw the felines among the flying rats when launched, transforming the then-dowdy 323 into a stylish, well-equipped, and well-priced contender for Toyota's segment-dominating Corolla, and later, Hyundai's value-packed i30.
In 2017, the battle is still raging. Late 2016 saw a mild update to Mazda's flagship hatch and sedan range to add a few bits and bobs to the its already finely-judged specification. The Corolla stayed pretty much the same, and just this month Hyundai dropped what is now an annual tradition, an absolute cracker of a new car. This time, the all-new i30.
As you can see, Mazda has never had it easy, and it's a testament to the 3's quality, style and ever-growing reputation that it continues to hold its own in the top three.
The 3 is a terrific car and continues to improve with every yearly update, however minor. The uplift in the Neo Sport may not look like $1000 worth, but having that proper screen and reversing camera - along with standard AEB - starts to make sense over time.
In 2017, I said the pick of the range was the Maxx and I still reckon the Maxx Sport is the one to go for - it has a good package of safety equipment and a sensible spec list, without the frippery of the increasingly oddly priced Touring. The not-that-much-more SP25 is similarly specified, but only worth it if you want the extra power. Not everyone does.
The new i30 and forthcoming new Corolla are giving the Mazda3 more of a hurry-up these days, especially in price and spec but the i30 now has the driving dynamics to go with it. And with the Kia Cerato rapidly closing in, every little bit of competition is making the 3 a better car than before.
And it's still by far the best-looking car in the segment. For many, that's what will tip them over the edge.
The 3 is a car that will satisfy growing families, couples or a sole driver who likes a bit of space or a bit of metal around them. While the Neo is a bargain basement starter, competition around that price point comes thick and fast from Japanese and Korean rivals, with Euros not far behind in the form of VW and Skoda. Like I said, it's a tough market.
The pick of the bunch is the Maxx, with all of the good safety gear and an options list so short it's not worth bothering with. The rest of the range features largely cosmetic bits and pieces that are perfectly fine but not fundamental to the experience.