What's the difference?
Maseratis make a certain amount of sense to a certain kind of person. As the folks who run the brand in Australia will tell you, its buyers are the kind of people who’ve driven German premium vehicles, but find themselves wanting something more.
They are older, wiser and, most importantly, richer.
While it’s easy to see the high-end lure of Maserati’s Italian sex appeal styling and luxuriously appointed interiors, they’ve always struck me as cruisers rather than bruisers.
Again, they’re for the older, more generously padded buyer, which makes the Trofeo range something of an oddity. Maserati says its Trofeo badge - seen here on its mid-sized sedan, the Ghibli, which sits below the vast Quattroporte limousine (and side on to the other car in the range, the SUV Levante) - is all about the "Art of Fast".
And it certainly is fast, with a whopping V8 driving the rear wheels. It’s also completely bonkers, a luxury car with the heart of a track-chomping monster.
Which is why Maserati chose to launch it at the Sydney Motorsport Park complex, where we could see just how quick and crazy it is.
The big question is, why? And perhaps who, because it’s hard to imagine who wants, or needs, a car with such severe schizophrenia.
Chinese newcomer GAC couldn’t have timed the arrival of its Aion UT in Australia any better.
At the time of writing, we were in the midst of another Middle East-related fuel crisis, and more buyers than ever before were considering switching to their first electric car.
It’s a good thing there hasn’t ever been a better time to buy one, especially with price tags getting lower and lower thanks to keen new players like GAC.
The Aion UT, which is a vaguely Corolla-sized hatchback is now one of the most affordable new EVs on the market, and aims to outfox its primary rivals, like the BYD Dolphin and GWM Ora.
But, as you may have figured out by now, newcomer brands can come with their fair share of quirks. So, is the Aion UT the affordable hatchback it needs to be? We went to its Australian launch to find out.
The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.
The Aion UT is a cleverly-specified little hatchback and a great entry-point into electric motoring. The software needs a bit of work from a usability perspective, plus the spongy ride and cutesy styling might not be for everyone.Â
However, with strong points including driving range, cabin space and value, there’s even a pitch for it in some cases to be an only car compared to most of its price rivals, which are more likely to be thought of as a second car runabout in a two-car garage.
The pick of the range is definitely the entry-level Premium. It comes in at a headline-grabbing price with specs to blow rivals out of the water, while only missing out on a few luxuries.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.