Lexus IS300H vs Lexus IS350

What's the difference?

One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?

When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.

The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.

As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.

This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.

Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.

No it isn’t an all-new car. It might look like it, but the 2021 Lexus IS is actually a heavy facelift of the existing model, which originally went on sale way back in 2013.

There have been significant changes to the look of the new Lexus IS, including a revised front and rear end, and the company has widened the track and made “substantial chassis changes” to make it handle more adeptly, too. Plus there is a whole raft of newly added safety features and in-car technology, despite the cabin being, largely, a carryover affair.

Suffice to say that the new Lexus IS 2021 model - which the brand describes as having been “reimagined” - carries over a few strengths and weaknesses of its predecessor. But does this Japanese luxury sedan still have enough quality traits to compete with the likes of its main rivals - the Audi A4, BMW 3 Series, Genesis G70 and Mercedes-Benz C-Class?

Let’s find out.