Range Rover Evoque vs Alfa Romeo Tonale

What's the difference?

Range Rover has developed a bit of an image problem in the last few years.

To many the brand is still the face of a quintessentially British aspirational luxurious off-roader. But to a growing group, it has become synonymous with the concept of an environmentally reckless fuel-guzzling SUV.

They’re big, heavy, and still feature V8 engines, but Range Rover knows all too well the writing is on the wall for its increasingly infamous range of combustion vehicles.

The trouble is, customers love them, and while the I-Pace from sister brand Jaguar is a big leap into the future, there needs to be a happy medium for easing some of its existing customers away from combustion, while still offering the kinds of excess and aspirational performance the Range Rover brand is associated with.

Enter this car, the Evoque HSE P300e. It’s a plug-in hybrid, notably only available in the top trim level, with top-shelf performance, too.

Is it the right car to represent Range Rover’s entry-level model at a critical time of technological transformation? Let’s take a look.

This is the first hybrid Alfa Romeo, and its most efficient model yet - two things those historically loyal to the brand might be hesitant to embrace - but like the Giulia and Stelvio it joins in the line-up, this plug-in hybrid Tonale is extremely important to the Milanese brand.

The Tonale, still a relatively new nameplate, must establish itself as a new ‘accessible’ point to the brand in the popular small SUV segment. 

But this, the Veloce plug-in hybrid (PHEV), must prove that even in the more attainable small SUV segment, the brand can still produce something to gain the tick of approval from the rusted-on ‘Alfisti’ - Alfa Romeo’s loyalists.

On top of keeping Alfa’s existing fans happy, the Tonale must also contend with existing segment favourites like the BMW X1, Volvo XC40 and Audi Q3.

Alfa surely knows it won’t reach sales figures to contend with those mentioned, but what the brand can aim for is to be a sexier, desirable alternative.

So, is the Tonale PHEV the right piece of kit for the job?