Lamborghini Aventador vs Omoda 9

What's the difference?

The Aventador isn't the best car you can buy for the money and truth be told, it isn't the best Lamborghini, which is a bit tough when you remember the only other car they make at the moment is the V10 Huracan. But it's all about the theatre as much as being a very capable supercar. 

I'm not a Lamborghini fanboy, but I completely get the Aventador. It's a because-we-can car, just like the Murcielago, Diablo and Countach before it. But unlike those cars, it's thoroughly modern and with the upgrades introduced to the S, it's faster, harder and enormously entertaining. 

As the last of a dying breed it delivers on everything a Lamborghini should - amazing looks, nutty price tag and an engine that excites not just driver and passenger but anyone with a heartbeat. It's by far the most charismatic car you can buy, no matter how many zeroes are on the cheque.

Photography by Rhys Vanderside

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Asking if there's anything interesting about a Lamborghini design is kind of like asking if the sun is warm.

While there are some geese out there in the corners of the internet who think Audi has ruined Lamborghini styling, there is absolutely nothing shy about the Aventador. It's an incredible looking machine and, if I may say so, shouldn't be had in black because you miss a lot of the madder details.

This car is all about the experience.

It might look close to the deck in the photos, but however low you think it is, it's lower. The roofline barely makes it to the bottom of a Mazda CX-5's windows - you need your wits about you in this car because people just don't see you.

It is absolutely spectacular - people stop and point, one chap sprinted an easy 200 metres to take a photo of it in the Sydney CBD. Hello, if you're reading.

Inside is pretty tight indeed. It's amazing to think that a car 4.8 metres long (a Hyundai Santa Fe is 4.7 metres) struggles to contain two people over six feet tall. My six foot two photographer's head left an impression in the headlining. It's a tiny cabin. It's not a bad one though, it even has a cupholder on the rear bulkhead behind the seats.

The centre console is covered in Audi-based switchgear and is all the better for it, even if it is starting to look a bit old (those bits are from a pre-facelift B8 A4). The alloy gearshift paddles are fixed to the column and are brilliant to look at and touch, while the digital dashboard - which changes with the driving mode - is fantastic even if the reversing camera is awful.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Yes, well. There's not a lot of space because a V12 is not just big all on its own, all the ancillaries to support it rob a lot of the remaining space. Having said that, there's room in the front for soft bags with a 180-litre front boot, space for two people inside, a cupholder and a glove box.

And the doors open up into the sky rather than out like a normal car's. Who cares if it's impractical, it's hardly something that's going to stop someone buying one.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Aventador S is powered by Automobili Lamborghini's 6.5-litre V12. You know it's a V12 because there's a plate on top of the engine (which you can see through the optional glass cover) that says so, and handily, tells you the cylinder firing order. That's a neat touch.

Buried deep in the middle of the car, this monster engine develops an astonishing 544kW (30kW up on the standard Aventador) and 690Nm. Its dry sump means the engine sits lower in the car. The gearbox is slung across the back between the rear wheels - the rear pushrod suspension actually sits on top of and across the gearbox - and is apparently brand new.

The transmission is known as an ISR (Independent Shift Rod) and has seven forward speeds and still just the one clutch. Power goes through all four wheels to the road, but it's clear the rears get the lion's share.

The 0-100km/h time is the same as the standard car, which kind of tells you that 2.9 seconds is about as quick as you can go on road tyres when you don't have four electric motors with torque from zero rpm.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Hilariously, the official figure is 16.9L/100km. I doubled it without trying. Simple as that. If you're buying this car thinking it will be easy on the juice, you're insane.

Cheeringly, Lambo has at least tried, the V12 going silent when you sit at the lights, the best thing being the way it bursts back into life when you lift off the brake.

If you have the time available, it takes 90 litres of premium unleaded to fill the tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

In Strada or Street mode, awful. Everything is slow and doughy, particularly the gearshift which goes looking for a gear like dog looking for a stick you didn't throw, but instead hid behind your back. The low-speed ride is nothing less than terrible, fidgeting over every single lump and bump and is only slightly more appealing than being dragged along behind.

The gearbox is really the worst bit about it. Automotive history is littered with cars that laboured along with a single clutch semi-auto: Alfa Romeo 156, BMW's E60 M5 and today the Citroen Cactus is stuck with just such a dud transmission.

Like that old M5, however, there's a trick to making the gearbox work for you - show absolutely no mercy.

Switch the selector up to Sport, get off the highway or major arterial road and head for the hills. Or better still, a clear race track. Then the Aventador goes from a pain in the rear to a glorious, roaring, completely unhinged and unhinging battle cruiser. This car is all about the experience, from the second you lay eyes on it to the moment you put it to bed.

This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is.

First up, there's the obvious entry point with those wacky doors. While it's tricky to get in, if you're under six feet and reasonably mobile, stick your backside in, keep your head down and you're in. If you've been clever, you've specified the glass engine cover so you can see out the back but the huge wing mirrors are surprisingly effective.

Has someone thoughtlessly parked the car in a tight spot? No trouble, the four wheel steer makes the car absurdly manoeuvrable given its extravagant length and width.

As we've already established, it's not much fun at low speeds, waiting until about 70km/h before things start to make a bit more sense. This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is. It just isn't.

The old Aventador was not the most capable of machines but made up for it with its overall belligerence. The new S takes that aggro and dials it up. When you move the drive mode to Sport you are basically unleashing hell. You can pretend to be super-masculine and switch to Corsa (race) mode, but it's all about getting the car straight and getting you around the track in the most efficient way possible. Sport is where it's at if you want to have fun.

The Aventador is about being seen, but not before you've been heard - from two postcodes away. It really is utterly glorious when you have a stretch of road to yourself. The V12 revs furiously to its 8400rpm redline and the wallop of the upshift is accompanied with a fantastic bark and a burst of blue flame. And these aren't the best bits.

Approach a corner, stomp on the colossal carbon ceramic brakes and the exhaust erupts in a combination of bangs and pops and growls that puts a smile on even the most hardened car-hater's face. The fact it steers into corners with just a demure roll of the wrist, aided and abetted by that funky four-wheel steering system. It's just brilliant, addictive and truth be told, it gets under your skin.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

In an unexpected twist, you'll get a three-year/100,000km warranty and the option to increase to four years ($11,600!) or five years ($22,200!)(!). Having recovered from typing that, given the cost of something going wrong, that's probably money well-spent.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.