Lamborghini Aventador vs Audi SQ7

What's the difference?

The Aventador isn't the best car you can buy for the money and truth be told, it isn't the best Lamborghini, which is a bit tough when you remember the only other car they make at the moment is the V10 Huracan. But it's all about the theatre as much as being a very capable supercar. 

I'm not a Lamborghini fanboy, but I completely get the Aventador. It's a because-we-can car, just like the Murcielago, Diablo and Countach before it. But unlike those cars, it's thoroughly modern and with the upgrades introduced to the S, it's faster, harder and enormously entertaining. 

As the last of a dying breed it delivers on everything a Lamborghini should - amazing looks, nutty price tag and an engine that excites not just driver and passenger but anyone with a heartbeat. It's by far the most charismatic car you can buy, no matter how many zeroes are on the cheque.

Photography by Rhys Vanderside

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Asking if there's anything interesting about a Lamborghini design is kind of like asking if the sun is warm.

While there are some geese out there in the corners of the internet who think Audi has ruined Lamborghini styling, there is absolutely nothing shy about the Aventador. It's an incredible looking machine and, if I may say so, shouldn't be had in black because you miss a lot of the madder details.

This car is all about the experience.

It might look close to the deck in the photos, but however low you think it is, it's lower. The roofline barely makes it to the bottom of a Mazda CX-5's windows - you need your wits about you in this car because people just don't see you.

It is absolutely spectacular - people stop and point, one chap sprinted an easy 200 metres to take a photo of it in the Sydney CBD. Hello, if you're reading.

Inside is pretty tight indeed. It's amazing to think that a car 4.8 metres long (a Hyundai Santa Fe is 4.7 metres) struggles to contain two people over six feet tall. My six foot two photographer's head left an impression in the headlining. It's a tiny cabin. It's not a bad one though, it even has a cupholder on the rear bulkhead behind the seats.

The centre console is covered in Audi-based switchgear and is all the better for it, even if it is starting to look a bit old (those bits are from a pre-facelift B8 A4). The alloy gearshift paddles are fixed to the column and are brilliant to look at and touch, while the digital dashboard - which changes with the driving mode - is fantastic even if the reversing camera is awful.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

Yes, well. There's not a lot of space because a V12 is not just big all on its own, all the ancillaries to support it rob a lot of the remaining space. Having said that, there's room in the front for soft bags with a 180-litre front boot, space for two people inside, a cupholder and a glove box.

And the doors open up into the sky rather than out like a normal car's. Who cares if it's impractical, it's hardly something that's going to stop someone buying one.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

Audi's range of Q7 and Q8 large SUVs starts at $117,284 for the 45TDI and there's a plug-in hybrid version from $152,284, both before on-road costs. The flagship SQ7 and SQ8 are $174,815 and $178,815, respectively.

The pair is a rare example of a discounted new car, albeit by a slim $585, so you'd expect these behemoths to offer comprehensive standard specification.

Features such as 22-inch alloy wheels, ambient interior lighting, soft close doors, power-adjust heated and ventilated seats, quad-zone climate control, 'Valcona' leather upholstery, a 17-speaker Bang & Olufsen sound system, full-length sunroof, navigation and a head-up display are included.

Naturally, options are available in packs and standalone choices with all vehicles we drove featuring at least one of the expensive box-ticks.

The 'Sensory Pack' seems a logical choice, bundling a 23-speaker, 1920-watt sound system with raising tweeters, 'Dinamica' headlining, massage seats, heated rear seats, Audi's air ioniser and interior perfume, extended leather upholstery and rear sun shades for $14,400.

Another major option is the $10,900 'Dynamic Package' with active roll stabilisation and Quattro Sport rear differential.

Stand-out stand-alone options include HD Matrix LED and Laser headlights combined with customisable OLED rear signatures ($3950) and the black exterior styling packages ($1850, or $2550 for the Plus version).

The as-tested price for the tow pack-equipped ($1500) 'Daytona Grey' car we spent most time in was rather high at $209,215 before on-road costs — that's over $30K worth of extras.

The Aventador S is powered by Automobili Lamborghini's 6.5-litre V12. You know it's a V12 because there's a plate on top of the engine (which you can see through the optional glass cover) that says so, and handily, tells you the cylinder firing order. That's a neat touch.

Buried deep in the middle of the car, this monster engine develops an astonishing 544kW (30kW up on the standard Aventador) and 690Nm. Its dry sump means the engine sits lower in the car. The gearbox is slung across the back between the rear wheels - the rear pushrod suspension actually sits on top of and across the gearbox - and is apparently brand new.

The transmission is known as an ISR (Independent Shift Rod) and has seven forward speeds and still just the one clutch. Power goes through all four wheels to the road, but it's clear the rears get the lion's share.

The 0-100km/h time is the same as the standard car, which kind of tells you that 2.9 seconds is about as quick as you can go on road tyres when you don't have four electric motors with torque from zero rpm.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

Hilariously, the official figure is 16.9L/100km. I doubled it without trying. Simple as that. If you're buying this car thinking it will be easy on the juice, you're insane.

Cheeringly, Lambo has at least tried, the V12 going silent when you sit at the lights, the best thing being the way it bursts back into life when you lift off the brake.

If you have the time available, it takes 90 litres of premium unleaded to fill the tank.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

In Strada or Street mode, awful. Everything is slow and doughy, particularly the gearshift which goes looking for a gear like dog looking for a stick you didn't throw, but instead hid behind your back. The low-speed ride is nothing less than terrible, fidgeting over every single lump and bump and is only slightly more appealing than being dragged along behind.

The gearbox is really the worst bit about it. Automotive history is littered with cars that laboured along with a single clutch semi-auto: Alfa Romeo 156, BMW's E60 M5 and today the Citroen Cactus is stuck with just such a dud transmission.

Like that old M5, however, there's a trick to making the gearbox work for you - show absolutely no mercy.

Switch the selector up to Sport, get off the highway or major arterial road and head for the hills. Or better still, a clear race track. Then the Aventador goes from a pain in the rear to a glorious, roaring, completely unhinged and unhinging battle cruiser. This car is all about the experience, from the second you lay eyes on it to the moment you put it to bed.

This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is.

First up, there's the obvious entry point with those wacky doors. While it's tricky to get in, if you're under six feet and reasonably mobile, stick your backside in, keep your head down and you're in. If you've been clever, you've specified the glass engine cover so you can see out the back but the huge wing mirrors are surprisingly effective.

Has someone thoughtlessly parked the car in a tight spot? No trouble, the four wheel steer makes the car absurdly manoeuvrable given its extravagant length and width.

As we've already established, it's not much fun at low speeds, waiting until about 70km/h before things start to make a bit more sense. This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is. It just isn't.

The old Aventador was not the most capable of machines but made up for it with its overall belligerence. The new S takes that aggro and dials it up. When you move the drive mode to Sport you are basically unleashing hell. You can pretend to be super-masculine and switch to Corsa (race) mode, but it's all about getting the car straight and getting you around the track in the most efficient way possible. Sport is where it's at if you want to have fun.

The Aventador is about being seen, but not before you've been heard - from two postcodes away. It really is utterly glorious when you have a stretch of road to yourself. The V12 revs furiously to its 8400rpm redline and the wallop of the upshift is accompanied with a fantastic bark and a burst of blue flame. And these aren't the best bits.

Approach a corner, stomp on the colossal carbon ceramic brakes and the exhaust erupts in a combination of bangs and pops and growls that puts a smile on even the most hardened car-hater's face. The fact it steers into corners with just a demure roll of the wrist, aided and abetted by that funky four-wheel steering system. It's just brilliant, addictive and truth be told, it gets under your skin.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The Audi SQ7 is currently unrated by local ANCAP safety authority but Euro NCAP awarded a Q7 50TDI a maximum five stars in 2019.

It features eight airbags, adaptive cruise control, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, surround-view monitor and exit-warning system to stop occupants dooring cyclists.

The adaptive cruise control is smooth and natural, although we found the lane-keep and lane-trace programs to be a little overbearing. Both can be easily disabled by holding the button at the end of the indicator stalk for about five seconds.

In an unexpected twist, you'll get a three-year/100,000km warranty and the option to increase to four years ($11,600!) or five years ($22,200!)(!). Having recovered from typing that, given the cost of something going wrong, that's probably money well-spent.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.