Kia Optima vs Ssangyong Korando

What's the difference?

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Kia Optima
Kia Optima

$18,990 - $28,980

2018 price

Ssangyong Korando
Ssangyong Korando

$21,888 - $29,990

2023 price

Summary

2018 Kia Optima
2023 Ssangyong Korando
Safety Rating

Engine Type
Inline 4, 2.4L

Diesel Turbo 4, 1.6L
Fuel Type
Unleaded Petrol

Diesel
Fuel Efficiency
8.3L/100km (combined)

5.5L/100km (combined)
Seating
5

5
Dislikes
  • Removed some good stuff to lower price
  • Not as good looking as pre-facelift model
  • A bit basic inside

  • Multimedia system needs more polish
  • Still missing some features
  • Somewhat bland styling with white exterior colour
2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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2023 Ssangyong Korando Summary

It’s safe to say that SsangYong’s reintroduction to Australia back in late 2018 didn’t go as planned.

Since the relaunch, the world was plunged into an industry-disrupting pandemic and the brand has had to manage bankruptcy in its Korean home market.

But that has also created an opportunity, as big-name brands like Toyota, Mazda, Hyundai, Kia and Mitsubishi continue to push upmarket, it leaves price-sensitive customers with fewer and fewer options.

As a cut-price alternative alongside Chinese brands like MG, LDV and GWM Haval, SsangYong could very well carve out its niche as more Australians look to get into new wheels without breaking the bank.

And while the Musso ute and Rexton large SUV are the brand’s biggest sellers, it’s the Korando mid-size SUV that could make the biggest impact in turning SsangYong’s fortunes around as it competes in the booming mid-size SUV market.

So, does the SsangYong Korando have what it takes to steal sales away from big dogs like the Toyota RAV4 and Mazda CX-5? Or are you better off waiting months and months for a known quantity?

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Deep dive comparison

2018 Kia Optima 2023 Ssangyong Korando

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