Kia Cerato vs Audi Sq8 E-Tron

What's the difference?

Kia has value and packaging on its side with the sleek and spunky Cerato GT sedan. There’s no shortage of standard gear, it comes with the latest multimedia and safety gear and the cabin and cargo area are spacious and practical.

The powertrain is a winner too. Which is why it’s such a shame that it’s let down so badly by the ride quality.

If you’re going to be driving on various road surfaces, or regularly driving long distance, check out the far more compliant Hyundai i30 N-Line instead.

But if you’ll only ever drive in urban areas – or enjoy the occasional back-road blast – and you can handle the firm ride, there’s still plenty to like about the Cerato GT.

There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.

For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.

Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.

Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

When the fourth-gen Cerato sedan was revealed in US-market Kia Forte guise at the 2018 Detroit motor show, the design was praised for taking inspiration from the sleek Stinger performance sedan.

The facelift has arrived at just the right time to keep the Cerato fresh against the dominant Toyota Corolla, Mazda3 and new Volkswagen Golf.

The sharpened front-end styling features an eye-catching daytime running light signature and the headlights now connect with the redesigned, slimline Kia ‘tiger-nose’ grille in gloss black.

It’s a subtle, yet successful design refresh.

Inside, the Cerato is starting to look its age against rivals like the Golf and Mazda3. Those GT themed additions definitely lift the ambience of the cabin, but the dash layout feels a bit generic and the overall interior design is nothing flash. Especially when you consider the interior of some of Kia’s latest models, like the impressive Sportage medium SUV.

Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.

The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.

Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.

In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.

As mentioned, the red stitching throughout, chunky steering wheel and sports seats are welcome additions to the GT cabin.

There are soft-touch materials on the top of the dash but hard plastics on the dash fascia. 

There’s no fully digital instrument cluster, but it has a 4.2-inch LCD display in the cluster showing fuel economy and the like. No complaints with the analogue dials and there’s a digital speedo if required.

The update ushered in Kia’s latest multimedia system to the Cerato and it’s a winner thanks to cool graphics, logical menus and its ease of use.

There’s quite a sizable central storage bin and glovebox, while the console houses a key slot, two sizeable cupholders and a second spot for devices adjacent to the charging pad.

The front sports seats look sexy, have excellent side and body bolstering and they’re firm, but comfortable.

A 600mL bottle will just fit into the doors, bit it’s tight.

Sitting behind my six-foot (182cm) frame in the rear, legroom is adequate but toe room is tight. My head was about an inch away from the headliner due to the sloping roofline. The rear seats are also firm.

The Cerato has lower rear air vents, one USB-C port, a map pocket on the passenger side, a central rear armrest with two cupholders, and bottles slot into the doors easier than they do up front.

Kia offers a temporary spare wheel housed under the boot floor. The boot is long, offering an impressive 502 litres (VDA) of cargo space, which is more than other small sedans like the Subaru Impreza (460L VDA) and the Hyundai i30 (474L VDA).

Lower the rear 60/40 seats via the levers in the boot and that space increases further, but they don’t fold completely flat.

There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.

The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.

Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.

The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.

That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.

The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.

The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.

The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.

On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.

None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.

The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).

What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.

Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.

And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.

Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.

And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.

The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.

The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).

While all other Cerato grades use a 112kW/192Nm 2.0-litre naturally aspirated petrol engine, the GT benefits from a spicier powertrain.

Under the bonnet is the Hyundai Group 1.6-litre T-GDI four-cylinder turbocharged petrol engine delivering 150kW of power at 6000rpm and 265Nm of torque at 1500-4500rpm. This is the same tune as the Hyundai i30 N-Line.

This is paired with a seven-speed dual-clutch automatic transmission that drives the front wheels. Lower grades use a six-speed torque converter auto. Kia dropped the manual from the S and Sport grades as part of the update.

The GT differs from the rest of the Cerato range as it has multi-link rear suspension, instead of a torsion beam setup. Both the suspension and steering have been tuned for dynamic driving. More on that later.

While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.

The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.

When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.

Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.

A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.

Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.

According to Kia, the Cerato GT sedan uses 6.9 litres of fuel per 100km on the combined cycle. The GT hatch uses 0.1L less.

After a week of mixed driving in the Cerato GT, we recorded a combined fuel consumption figure of 9.0L/100km – a fair bit more than Kia’s claim.

The GT emits 157g/km of CO2 (official combined).

Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.

But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.

That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.

But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.

The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.

The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.

The 1.6-litre turbo engine is a ripper and it’s been put to good use in Hyundai’s i30 N-Line and Veloster Turbo.

It’s just as willing and responsive under the bonnet of the Cerato GT, but they each perform quite differently.

Accelerating from a standing start, there’s mild turbo lag in the Cerato, and some torque steer when accelerating hard.

Once up and running it’s quick, and the seven-speed dual clutch snaps through the gears smoothly while still allowing it to rev freely.

It’s the type of powertrain that is utterly unbothered by things like steep ascents. The Cerato GT just keeps pushing on, without losing momentum.

The downside of that is that the engine is super noisy when pushed and the Kia just doesn’t have sufficient noise suppression materials to counter that. Because of this, it lacks the refinement of its i30 N-Line cousin and the Mazda3.

Steering is weighted on the heavier side but it’s direct and the car goes where you point it.

Like many Kia models, the Cerato GT benefits from an Australian-specific steering and suspension tune. Kia doesn’t have a full performance hot hatch to line up with the i30 N, but the engineers seem to have tuned the suspension to be just as capable as the full-fat i30 N.

That certainly aids dynamic driving in the Cerato GT. It hugs corners and grips the road, avoiding any skipping and with only a hint of body roll.

However, we think Kia’s engineers have made the damper settings too firm, because the Cerato GT’s ride is harsh in virtually all driving environments.

A new, freshly laid road surface in an urban area without any speed bumps was the only time the ride was comfortable during our week with the car.

It crashes over potholes and it’s loud and jarring when you unexpectedly encounter a sharp rut. There’s a bit of vibration through the steering wheel too.

This is disappointing, especially when you consider that the i30 N-Line has a much more supple ride and is the sort of warmed-up hatch or sedan you could easily live with day to day.

We briefly drove the i30 N hot hatch just before we got into the Cerato GT and even that has a more tolerable ride quality than the Kia.

Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.

When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.

That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.

And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.

Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.

But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.

Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.

Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.

The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.

Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.

The other thing Audi has done well to maintain is that almost indefinable corporate steering response.

It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.

Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.

Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.

There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.

Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.

The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.

What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.

The Cerato, like all Kia models, is offered with a seven-year/unlimited kilometre warranty, and one-year free roadside assist which extends year by year if you service with Kia (up to eight years).

It also comes with a seven-year capped-price servicing plan that costs approximately $3234 over the seven-year period.

Servicing intervals for the Cerato GT are every year or 10,000km, whichever comes first.  

Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.

The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.

Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.

The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.