What's the difference?
Electrified utes are growing in popularity in Australia and carmakers have been paying attention.
While the BYD Shark 6 plug-in hybrid (PHEV) ute is by far the best-selling as it stands, there hasn’t really been any electric ute to go up against the poorly received LDV eT60, until now.
South Korea’s KGM (formerly known as SsangYong) has just launched the Musso EV, which is a purely electric dual-cab ute. It’s unrelated to the existing, turbo-diesel Musso and is more closely related to the current car-based Actyon and Torres SUVs.
Read along to see how this ute stacks up against its growing set of competitors.
There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.
Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.
Despite having the Musso name, this electric ute is a completely different beast which is much more lifestyle-oriented than the older and unrelated turbo-diesel Musso workhorse.
There really isn’t much competition out there right now in the electric ute space but this makes a compelling case, especially for those looking in the fleet space. It has an appealing price, adequate range, SUV-like comfort and decent payload capacity.
It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.