Jeep Wrangler vs Ford Bronco

What's the difference?

The changes to this updated Jeep Wrangler are small but meaningful. The inclusion of airbags, the updated media screen, and a feisty engine which suits the plucky nature of this off-roader make it a better Wrangler than ever.  

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Jeep Wrangler looks like a cartoon of a four-wheel drive, that’s how familiar and well-known the design is. It’s almost generic, like the word Jeep.

You could say the design is iconic, given that the roots of this SUV stretch back to the little Willys off-roader built for the US army in World War II. And to this day the slotted grille, pronounced wheel guards, short and upright windscreen, even the removable doors are still with us in this latest incarnation.

That’s why each generation of the Wrangler only sees very subtle tweaks to famous shape and look, in much the same way a Porsche 911’s design changes at the rate of dripping water reshaping a rock.

Changing the styling completely would destroy the look which connects the Wrangler to its past and the nostalgic appeal would be over. 

So, this update sees more than subtle styling changes in the form of a tweak to the grille with the addition of a metallic-look trim around each of the slots while the mesh insert now has larger openings.   

Along with this there’s a new front bumper. The Wranglers we tested had the optional heavy duty steel front bumpers.

There’s also some interior changes in the form of a new dashboard trim, horizontal air vents and then there’s the 12.3-inch media display which goes a long way to making the cabin look more modern.

Still, the interior is busy with buttons and switches in a design that seems to mix the look of heavy machinery controls with a prestige car. The Nappa leather of the Rubicon grade lifts the quality feel higher.

All Wrangler interiors also have an internal roll-over cage which covers the entire cabin, for the fixed metal roof and removable roof body style which are standard on the Overland and Rubicon.

Only the Rubicon is offered in a two-door and a four-door, while the Overland and Sport S are four-door only.

The Rubicon two-door looks cute and fun to my eyes, while the four-door versions look a bit more serious and beefy, but both definitely still give off tough and adventurous vibes.

The wheelbase difference between the two is as giant as it looks. The Rubicon two-door’s wheelbase is 2459mm while the four-door Rubicon’s, along with the Sport S and Overland, is 3008mm.

The Wrangler ranges in length from 4334mm for the Rubicon two-door to 4882mm for the four-door Wranglers. Width is the same for all Wranglers at 1894mm and the height ranges from 1879mm in the Rubicon two-door to 1901mm in the four-door versions.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

When we review most SUVs practicality is scored on things like legroom, storage space and boot size. But in the case of a vehicle with removable doors and roof, and a cabin that has one-way drainage valves so you can hose the interior out, practicality takes on a different meaning.

The Wrangler’s practicality seems focussed on serving adventurous folks in search of a muddy off-road expedition and, so, while there is storage it’s mainly nets for door pockets, moulded wells on top of the dash, and smaller hidey holes to makes sure loose items don’t get flung around the cabin.

Given the roof can be removed there’s also a lockable glove box and centre console storage box.

When it comes to cabin space the Wrangler’s interior feels a bit cramped. The footwells up front don’t offer much space and headroom throughout is restricted by the roll cage which stretches from the front to the boot.

The four-door Wrangler has five seats and good legroom in the second row, even for me at 189cm tall. As mentioned above, headroom is limited in places because of the safety structure. Boot space behind those rear seats is 898 litres.

The two-door Rubicon has four seats. The back ones aren’t the most spacious and the boot behind them is almost too small to mention at 365L, Two pieces of carry-on luggage wouldn’t fit back there and we had to put our bags on the rear seats.

The rear tailgate for all Wranglers is side-hinged (opening left to right) and splits to allow just the window section or lower part to open separately.

For charging and powering devices all Wranglers have two USB ports up front (one -A and one -C) and four USB ports in the second row (two -A and two -C). There are also two 12V outlets on board (front and rear).  

There are two cupholders, seatback map nets and directional air vents for the second row.

The Wrangler sits high and climbing into the rear seats might be a challenge for smaller kids or even fully-grown humans, but there are chunky handholds at the pillars for extra help.

So, the Wrangler has excellent practicality, but this is geared more to its intended purpose of adventuring off-road rather than the city commute and school pick-up.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

Ford offers an extensive range of Broncos in the US market, with two-door and four-door variants, as well as the choice of removable hard or soft-tops before you get to the trim lines. 

The range actually begins with a model variant simply known as ‘Base’ which has only the basic features, even simple steel wheels, so it can be used as a blank canvas for owners to customise with their own aftermarket additions for the ultimate off-roader.

But the Bronco isn’t a cheap vehicle, with even the Base starting at US$39,890 (approx. $52,000) and running all the way up to US$86,580 (approx. $132,000) for the high-performance Raptor.

In between there are seven other variants with some memorable names - Big Bend, Black Diamond, Outer Banks, Badlands, Heritage, Wildtrak and Heritage Limited.

The Heritage we tested starts at US$47,105 - roughly $70,000 in Australian money - which isn’t cheap but you do get plenty of car for the money. 

In terms of standard Bronco equipment there’s a 4x4 system with Ford’s ‘HOSS 1.0’ off-road suspension system, terrain management system and 'EcoBoost' engine, plus keyless entry and ignition, dual-zone climate control and Ford’s 'SYNC 4' multimedia system on an 8.0-inch touchscreen. 

Unique touches for the Heritage edition include a two-tone paint job with 'Oxford White' accents on the removable hard-top, front grille and 17-inch alloy wheels.

It also gets the huge squared-off fender flares from the 'Sasquatch' package that Ford offers for the Bronco, which also increase the track by approximately 50mm.

The Heritage treatment also includes a unique ‘plaid’ cloth trim for the seats, an Oxford White inlay in the dashboard and front and rear rubber floor mats.

One of the biggest changes Jeep could make to the Wrangler without causing complete mayhem for fans is to the engine and even then there will be folks who don’t like what they’re about to read.

Deep breaths, okay? Right, so, in this update the V6 petrol engine has been replaced by a 2.0-litre turbo-petrol four-cylinder. 

At 200kW the new four-cylinder makes a smidge less power than the V6 but more torque at 400Nm. An eight-speed automatic transmission shifts gears and sends the drive to all four wheels.

If you’re a Wrangler fan you’ll most likely know about this engine swap, but you’re wondering how this four-cylinder feels.

The answer is, really good. Jeep has got it right. It’s a torquey, responsive engine that feels energetic and suits the Wrangler's personality well.

In the short time I’ve spent on and off the road I’m convinced this turbo-four will be a good companion wherever you decide to go.

And go pretty much anywhere you can, with all Wranglers being ridiculously capable off-road thanks to their ladder frame chassis, high- and low-range gears, outstanding ground clearance (233mm-257mm, depending on variant ), excellent approach angle (41.4 to 44 degrees, depending on variant) and a departure angle to match (37 degrees for the both Rubicons; 36.1 for the Sport S and Overland).  

The Rubicon comes standard with Jeep’s 'Rock-Trac' on-demand four-wheel drive system and this update adds a full float rear axle. Sport S and Overland grades have Jeep’s 'Selec-Trac Active' on-demand 4WD set-up.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

The new turbo-petrol, four-cylinder means better fuel economy than the V6 it replaces. We have yet to test Jeep’s claims that after a combination of open and urban roads the four cylinder uses 9.2L/100km in the sport S and Overland grades and 9.9L/100km in the Rubicon.

In comparison, Jeep says the previous V6 uses 10.1L/100km in the Rubicon and 9.9L/100km in the Overland. Our own testing saw consumption closer to 13L/100km.

We’ll have the new Wrangler in our garage soon and we’ll be able to put the fuel consumption claims to a real world test.

In terms of range, the two-door Rubicon has a 61-litre fuel tank and in theory a range of up to 680km. The Sport S and Overland have an 81-litre tank and can get up to 880km, while the four-door Rubicon’s 81-litre tank should manage 830km.

Of course if you’re off-roading you’ll use more fuel and the range will drop accordingly.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Every one of the Jeep launches I’ve attended over the past 15 years has involved a pretty decent off-road component and it’s clear the company has a lot of faith in its product.

This Wrangler launch’s off-road test had been scaled back due to days of flooding rain beforehand, but the section that was passable was enough to remind us of what we already know and that is the Wrangler is formidable.

A Queensland bush off-road course full of steep, muddy hills, ruts, rocks, dirt and slippery descents was still all there for us to test the Wrangler Rubicon four-door.

Fun and comfortable are the first words that pop into my head when recalling how the Rubicon fares. This is a super-capable beastie that feels planted, secure and adept at all times.

We tested low- and high-range four-wheel drive, locked the rear differential and let the hill descent mode do its thing and get us down the sides of hills that felt so close to vertical all we could see through the windscreen was the ground.

What's also clear is the new turbo-petrol, four-cylinder feels well suited to the job, with plenty of torque along with a feisty and responsive nature that fits the Wrangler better than the old V6.

There was also plenty of time spent on the road in the four-door Rubicon and its smaller two-door sibling. And was here it was also super clear the Wrangler felt like we’d taken it out of its natural habitat.

At 110km/h on the motorway the two door Rubicon feels light and floaty in its suspension, with steering adjustments having to be made constantly, like actors pretending to drive cars in movies, as the Wrangler wanders around in its lane. The Wrangler wander is a known trait and isn’t specific to this updated car. 

And even though our launch drive took us on some great winding country roads which would have been perfect for a Mazda MX-5, the Wranglers found the fast tight turns difficult to handle.

I’m sure I heard a sigh of relief from our Rubicon as we pulled off the road and selected low-range four-wheel drive before bouncing up what looked to be a sheer cliff, with ease.  

Of course, our Adventure Expert Marcus 'Crafty' Craft will put the Wrangler though its paces once we have one in the CarsGuide garage.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

In the US market the Bronco gets front, side and curtain airbags, with rollover sensors, as well as a reversing camera as standard equipment across the range.

But if you want more active safety features you need to add some optional safety packages, including on this high-grade Heritage edition.

That means items like pre-collision warning with autonomous emergency braking, blind spot monitoring and lane keeping assist are all additional extras.

For the Bronco to work in Australia, the company would need to offer a higher level of standard safety equipment in line with market expectations.

The Wrangler is covered by Jeep's five-year/100,000km warranty, which is off the mainstream market standard of five years/unlimited km.

Service intervals are recommended every 12 months and 12,000km and service prices are capped at $399. Jeep also offers lifetime roadside assistance if you service your Wrangler though Jeep. 

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.