What's the difference?
The Jeep Grand Cherokee has always been big. But if you want to carry more than five people, not big enough. Which is where the all-new, fifth-generation model comes in.
It’s the Grand Cherokee L. Jeep’s first-ever seven-seat version of its flagship SUV.
It’s set to compete with top-spec versions of mainstream models like the Hyundai Palisade and Toyota LandCruiser Prado, as well as premium full-size family trucksters like the Land Rover Discovery and Volvo XC90.
Jeep invited us to the Grand Cherokee L’s Australian launch to get a first taste of how it measures up to local conditions.
The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.
Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.
The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II.
So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.
Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.
The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.
Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility.
For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The changes to this updated Jeep Wrangler are small but meaningful. The inclusion of airbags, the updated media screen, and a feisty engine which suits the plucky nature of this off-roader make it a better Wrangler than ever.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.