Jaecoo J7 vs Mercedes-Benz EQB

What's the difference?

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Jaecoo J7
Jaecoo J7

$31,990 - $45,990

2025 price

Mercedes-Benz EQB
Mercedes-Benz EQB

2023 price

Summary

2025 Jaecoo J7
2023 Mercedes-Benz EQB
Safety Rating

Engine Type
Inline 4, 1.6L

Not Applicable, 0.0L
Fuel Type
Premium Unleaded Petrol

Electric
Fuel Efficiency
7.0L/100km (combined)

0.0L/100km (combined)
Seating
5

5
Dislikes
  • Average driving experience
  • Lack of physical buttons inside
  • No spare for the PHEV

  • Sorry kids, no third row!
  • Expensive (even for an electric Merc)
  • Styling might not be for everyone
2025 Jaecoo J7 Summary

Yep, it’s yet another new brand. And, yes, it’s from China.

You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.

So which one is Jaecoo?

Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.

Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.

Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.

We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.

Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.

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2023 Mercedes-Benz EQB Summary

When the GLB arrived in Australia in 2020 it did so to much fanfare as the little premium SUV which could do it all.

It had seven-seats, ideal dimensions slotting underneath the mid-size GLC, the option of all-wheel drive, and even a go-fast AMG version to boot.

Now, the clever little luxury SUV can add another headline feature - it’s gone fully electric.

The EQB, like the EQA before it, follows the formula of its donor car to a T, being familiar for an existing Mercedes buyer whilst also making the jump to a fully electric drivetrain.

For now it comes in two variants, a two-wheel drive with seven seats, and a five-seat all-wheel drive which leans more on the performance aspect of its electric drivetrain. Is the trade-off worth it?

The answer is: It depends. Read on to find out why.

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Deep dive comparison

2025 Jaecoo J7 2023 Mercedes-Benz EQB

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