Jaecoo J7 vs Chery Tiggo 8

What's the difference?

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.

Once upon a time, not very long ago, there were tough choices to make when it came to buying a seven-seat SUV. Did you want lots of space? A hybrid? Or, for it to be affordable?

In a move that will no doubt horrify old favourites, Chery’s new Tiggo 8 Super Hybrid sets out to prove you can have all of these things at once.

Offering seven seats in an ideal upper mid-sized format, complete with a plug-in hybrid system at the price of a combustion rival, the Tiggo 8 ticks too many boxes to count.

Is it too good to be true? We went to its Australian launch to find out.