What's the difference?
Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.
But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.
So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.
Okay, this is getting crazy. It feels like barely a week of 2024 is going by without another value-focused, pure-electric SUV hitting the Australian new-car market.
And this is the latest, the Chery Omoda E5, a compact, five-seater with the performance and range to challenge some other relatively recent arrivals.
It joins the internal combustion Omoda 5, variations of which have proliferated in the roughly 18 months it’s been on sale here.
This is CarsGuide’s first look and we’ve assessed everything from value and practicality to safety and driving performance. So, stay with us to see if this EV could be your entree into the world of battery-electric SUVs.
The Jaecoo J7 SHS Track enters the medium SUV segment with a sharp drive-away price and generous equipment list. The ongoing ownership benefits add strong value but the on-road driving experience needs some finessing and the cabin doesn't quite hit every mark for practicality. Although it's ‘on track’ to make waves in this corner of the market, it hasn't yet carved out an iron-clad niche for itself. It's worth a look but it's not class-leading.
The Chery Omoda E5 gets solid ticks for value, practicality, performance, efficiency and a great ownership promise.
But its suspension compliance isn’t in line with class standards and some of its safety assist features aren’t as refined as they should be. Both of which matter in a car likely to be used by families day-to-day. Its price and specification are strong drawcards and that will get it over the line for many. But we think this Omoda E5 would still benefit from some judicious fine-tuning.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.