What's the difference?
The number of Chinese players in Australia’s 4x4 ute market continues to rise, with BYD, GWM and LDV recently joined by JAC Motors (Anhui Jianghuai Automobile Company Ltd) with its T9 offering.
Although unfamiliar to most Aussies, JAC has more than six decades of experience in Chinese automotive design and manufacture, starting in 1964 as a domestic truck maker before diversifying into passenger vehicles, utes and minivans. It now exports to 132 countries.
We recently assessed the new T9 from a tradie’s perspective, to see if it has the credentials needed to become a serious player in the local 4x4 ute market for budget-priced utes.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The budget-priced JAC T9 Haven is a traditional one-tonne turbo-diesel ute with plenty going for it. Sure, there are things that could be improved like any ute, but those issues are more about refinement than major design flaws. And when you consider it has five-star safety and is backed by a generous warranty, capped-price servicing and a 60-strong Australian dealer network, it represents excellent value for tradies on a sub-$50K budget.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The T9 rides on a 3110mm wheelbase with 5330mm overall length, 1983mm width (with door mirrors folded) and 1920mm height.
It adheres to a traditional body-on-frame design with double-wishbone coil-spring front suspension, leaf-spring live rear axle, electronic power steering and four-wheel disc brakes.
Off-road credentials include 27 degrees approach and 23 degrees departure angles, 210mm ground clearance and 650mm wading depth.
The Haven's styling has a chunky and purposeful appearance and its spacious interior offers a tasteful blend of tones and textures with chrome and satin chrome highlights, contrasting red stitching and numerous soft-touch surfaces including curved diamond-quilting on the seat facings and door trims.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
With its 2055kg kerb weight and 3100kg GVM, our test vehicle offers a sizeable 1045kg payload rating so it’s a genuine one-tonner.
However, it’s only rated to tow up to 3200kg of braked trailer, which is 300kg less than the category benchmark. And with its 5630kg GCM (or how much it can legally carry and tow at the same time), to tow that weight would require a substantial 670kg reduction in payload to avoid exceeding the GCM.
That would also leave only 375kg of payload capacity, which could be used up by a crew of four tradies before you could throw their tools on board. Fact is, most owners would rarely (if ever) need to tow the maximum 3200kg, but should be aware of these GVM/GCM numbers to avoid overloading.
The load tub is protected by a spray-in liner and is 1520mm long, 1590mm wide and 470mm deep, with 1175mm between the wheel arches allowing just enough room for a standard Aussie pallet.
However, the front and rear load-anchorage points are positioned in the upper half of the sidewalls, which is not ideal for securing loads of lower height (anchorage points near floor level are ideal).
Even tall people will find the interior accommodating, given I’m 186cm and have ample space to not only find a comfortable driving position but also sit behind the driver’s seat (set to my position) with plenty of knee clearance.
There’s also generous rear headroom and enough floor space behind the centre console for the centre passenger to sit with their feet together, rather than either side of a transmission hump like numerous rivals. However, like all dual cab utes short of a full-size American pick-up, shoulder room is squeezy for three adults, so a limit of two would be preferable for long trips.
Front of cabin storage includes a large-bottle holder and bin in each front door plus an overhead glasses holder, single glove box and a handy drawer for small items near the driver’s right knee.
The centre console, with its two USB ports, 12-volt socket and wireless phone-charging pad, has a large-bottle and cupholder plus a small box at the rear with an internal air-con cooling vent and a padded lid that doubles as a driver’s centre elbow rest.
Rear passengers get a large-bottle holder and bin in each door plus three storage pockets on each front seat backrest. The centre seat’s backrest also folds down to reveal two cupholders while the centre console offers adjustable air vents, a pair of USB ports and a handy 220V three-pin domestic socket.
The rear seat is split 60/40 and both base cushions can swing up and be stored vertically if more internal load space is required.
Our only criticism is that the rear seatbelt buckles fall into deep recesses in the base cushions when not in use and can be difficult to fish out by hand when you need to buckle-up.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The T9 range is only available in 4x4 dual cab specification with a 2.0-litre, four-cylinder, turbo-diesel engine, eight-speed automatic transmission and part-time, dual-range 4x4.
It’s offered in two model grades, comprising the entry-level Oasis for a list price of $42,662 and the top-shelf Haven (as per our test vehicle) for $45,630, which is competitive with Chinese turbo-diesel rivals. Our example is finished in ‘Karak’ black metallic paint, which is an extra cost option ($595).
The T9 Haven offers compelling value when you consider how much standard equipment is included for well under $50K.
Like the Oasis, the Haven comes standard with 18-inch alloy wheels and 265/60R18 tyres with a full-size steel spare, tubular ‘iron’ side-steps, black metal sports bar, LED lighting with DRLs, electronic parking brake with auto-hold, heated door mirrors, leather-accented interior trim and steering wheel, power-adjustable driver’s seat, climate control, wireless phone-charging, colour 7.0-inch driver’s instrument cluster and six-speaker audio with a 10.4-inch multimedia touchscreen and Apple CarPlay/Android Auto connectivity.
The Haven adds decorative (non-load carrying) roof rails, privacy glass, ‘welcome’ puddle lamps, a 360-degree camera, front/rear parking sensors, auto-folding chrome door mirrors, heated front seats, choice of black or brown leather-accented interior, an auto-dimming rear view mirror, power-adjustable front passenger seat, rear 220V accessory socket and more. JAC also offers a range of genuine accessories.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The T9 is equipped with a Euro 5-compliant 2.0-litre, four-cylinder, turbo-diesel engine that produces 120kW of power at 3600rpm and 410Nm of torque at 1500-2500rpm.
It’s paired with a ZF-designed eight-speed torque converter automatic with the option of sequential manual-shifting. It also offers different drive modes ('Eco', 'Sport' etc) and the part-time, dual-range 4x4 system features an electronic rear diff-lock.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
JAC Motors claims official average combined cycle (urban/extra-urban) consumption of 7.6L/100km but the dash readout was showing 9.8 at the completion of our 288km test, which comprised a mix of suburban and highway driving of which about one third was hauling a near-maximum payload.
However, our own numbers calculated from fuel bowser and tripmeter readings came in at a lower 8.3L/100km. So, any vehicle weighing more than two tonnes that can achieve sub-10L/100km in daily driving gets a big tick from us in terms of fuel efficiency.
Therefore, based on our consumption, the JAC T9 should achieve an extensive real-world driving range of around 900km from its 76-litre tank.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The steering wheel only has height adjustment, which is notable given that most ute rivals have height and reach adjustment. Even so, the driving position offers ample headroom, a good-sized left footrest and, although lacking adjustable lumbar support, a comfortable and supportive seat.
It has good steering feel although we struggled to detect much difference between the various steering modes on offer. Unladen ride quality is firm and a bit jiggly on bumpy roads, but it’s no firmer than a HiLux and acceptable given its one-tonne-plus payload rating.
The engine is reasonably quiet and despite its relatively modest 120kW/410Nm outputs produces good acceleration when unladen, which we suspect is partly a result of its relatively light kerb weight.
However, there's a slight delay in response when using full throttle from standing starts, which feels like turbo lag. However, the response is fine when applying the accelerator with less aggression, so some refinement in this area would be beneficial.
Selecting the Sport mode in the smooth-shifting eight-speed (ZF-sourced) automatic alters the shift calibrations to provide the most eager response. It also displays helpful ‘intelligence’ by automatically downshifting to assist with engine-braking when the driver applies the brakes on descents.
To test its GVM rating we forklifted 890kg into the load tub, which with driver equalled a payload of 980kg that was just under its 1045kg limit. The rear leaf-springs compressed about 60mm yet there was still about 60mm of static bump-stop clearance remaining, which was ample to ensure no bottoming-out on our test route.
It competently hauled this payload around town and proved equally comfortable at highway speeds, where the engine required just under 2000rpm to maintain 110km/h which was right in the middle of its peak torque band.
The adaptive cruise control, which only adjusts in 5.0km/h increments, maintained the set speeds with discipline. However, on some uphill gradients (in cruise control mode) the transmission would rapidly shift between the sixth and seventh gears numerous times before deciding which was the correct ratio.
Even so, it made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, decisively downshifting to fourth gear and 2500rpm to easily haul this load to the summit.
We were also genuinely surprised by its powerful engine-braking on the way down. In a manually-selected second gear, it never exceeded the posted 60km/h limit on overrun, with almost one tonne of payload to restrain and no use of the brake pedal.
It was the strongest engine-braking we’ve experienced from a 2.0-litre turbo-diesel on this descent (in either ute or van) which would be most useful when hauling heavy loads, particularly in hilly terrain.
Our only major gripe is the overly sensitive driver attention monitor located at the base of the driver’s windscreen pillar, which ensures you’re directly in the firing line for constant prompts to ‘please focus on driving’ even though you are doing just that.
Such technology, with constant nagging from audible and visual warnings designed to save us from ourselves, is well intentioned. However, if its questionable judgement of what represents driver inattention is so annoying that it becomes distracting, then it defeats the whole purpose.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The T9 comes with a five-star ANCAP rating (awarded in 2024) and JAC claims it's "Australia’s safest ute" based on its unmatched aggregate scores across all four ANCAP testing protocols.
So, that means benchmark features including multiple airbags, AEB (including autonomous emergency braking when reversing), lane-keeping, blind-spot monitoring, rear cross-traffic alert, tyre pressure monitoring, speed sign recognition, adaptive cruise control, trailer mode and lots more.
Junior tradies get ISOFIX child-restraint anchorages on the two outer rear seating positions plus three top tethers across the second row.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The T9 is covered by a seven-year/unlimited km warranty plus seven years' roadside assist.
Scheduled servicing is every 12 months/15,000km, whichever occurs first. Capped-price servicing, which applies to the first seven scheduled services up to seven years/105,000km, totals $3069 or an affordable average of $438 per service.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.