Isuzu NNR vs Hyundai Genesis

What's the difference?

The dual-cab ute market and light truck market are potentially two very different landscapes.

While the dual-cab continues to storm the sales charts in Australia, there’s also a growing awareness among hardcore users of these vehicles, that a light truck might often be a better solution.

Better payloads and higher Gross Combination Mass ratings in an age of increasing legal and insurance concerns over overloaded vehicles, were once the light truck’s strong suit. But these days, vehicles like the full-sized US-made pick-ups and even the muscled-up Ford Ranger Super Duty have bridged or even exceeded that gap.

At which point, the light-truck’s benefits become the ease with which it can take on heavier jobs and the sheer size of the cargo and cabin area, not to mention those truck-specific qualities born of generations of refining a concept.

In Australia, it’s Isuzu that absolutely brains the opposition in sales terms. And part of the reason for that has been a realisation that not all would-be buyers want the hassle of the traditional truck-buying process of purchasing a bare chassis and then equipping it so suit their needs.

Which is where Isuzu’s RTW (ready To Work) concept comes in. You simply choose the truck you want, choose a tray, van or service body and then let Isuzu deal with it and phone you when it’s ready to collect.

It's so simple, it’s a wonder not everybody is doing it.

The other news is that Isuzu has finally updated its popular N Series fleet after about 16 years. A new cabin, extensive chassis changes, uprated engines, and all-new transmission, improved suspension and a new focus on safety are all headlines. But 16 years is a long time between drinks, so do the improvements make enough of a difference to keep the concept relevant in a changing market?

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...