Isuzu NMR vs Haval H2

What's the difference?

The dual-cab ute market and light truck market are potentially two very different landscapes.

While the dual-cab continues to storm the sales charts in Australia, there’s also a growing awareness among hardcore users of these vehicles, that a light truck might often be a better solution.

Better payloads and higher Gross Combination Mass ratings in an age of increasing legal and insurance concerns over overloaded vehicles, were once the light truck’s strong suit. But these days, vehicles like the full-sized US-made pick-ups and even the muscled-up Ford Ranger Super Duty have bridged or even exceeded that gap.

At which point, the light-truck’s benefits become the ease with which it can take on heavier jobs and the sheer size of the cargo and cabin area, not to mention those truck-specific qualities born of generations of refining a concept.

In Australia, it’s Isuzu that absolutely brains the opposition in sales terms. And part of the reason for that has been a realisation that not all would-be buyers want the hassle of the traditional truck-buying process of purchasing a bare chassis and then equipping it so suit their needs.

Which is where Isuzu’s RTW (ready To Work) concept comes in. You simply choose the truck you want, choose a tray, van or service body and then let Isuzu deal with it and phone you when it’s ready to collect.

It's so simple, it’s a wonder not everybody is doing it.

The other news is that Isuzu has finally updated its popular N Series fleet after about 16 years. A new cabin, extensive chassis changes, uprated engines, and all-new transmission, improved suspension and a new focus on safety are all headlines. But 16 years is a long time between drinks, so do the improvements make enough of a difference to keep the concept relevant in a changing market?

Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.

These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.

Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.

The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.

One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.

So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.