What's the difference?
This is the baby SUV for Hyundai’s line-up but it does tend to remind you of this a little too often for this to truly be fun.
Still, it presents an interesting road-side presence and a comfortable urban driving experience.
Coupled with the competitive price tag, is this the little SUV that could? I’ve been driving it for the last week to find that out for you.
Aussie buyers could be excused for being wary of SsangYong, given the marque’s chequered history involving numerous ownership changes, crippling debts and in 2021 its rescue from the jaws of receivership by Korean industrial conglomerate KG Group.
However, the KG Group’s corporate rehabilitation of the troubled carmaker was completed in 2022, allowing the renewed SsangYong Motor (renamed KG Mobility in Korea) to hopefully focus on its core business of producing 4x4 SUVs and pick-ups, with increasing use of electrification planned for future model development.
As part of this renewal, in late 2023 SsangYong Australia announced MY24 updates to refresh its local 4x4 Musso ute and Rexton seven-seater SUV ranges, which, combined with a Merv Hughes-hosted marketing campaign, is aimed at building brand appeal and sales through its 70-plus national dealer network.
We were recently handed the keys to the latest Rexton, which competes for buyers in Australia’s fiercely competitive ‘Large SUVs under $80K’ segment that hosts more than 20 rivals.
The Hyundai Venue Elite is a sweet-looking, compact SUV that should suit drivers who only need an A-to-B sort of car in the city. Or an empty nester who doesn’t want to feel flustered by any high-end tech and wants knobs and dials where they expect them to be.
Some elements of the safety set could be better though and that’s something to consider. However, for an urban landscape, you can practically fit it anywhere. With its engine specs, it's also happiest in the city - don't consider this a road trip car.
If KG Group can provide the long-term stability and new model investment that has eluded SsangYong for so long, the brand could have a promising future in Australia judging by the MY24 Rexton Adventure. It’s a solid package and what it lacks in benchmark ANCAP safety and third-row comfort is offset by a compelling driveaway price, generous warranty and national dealer network. So, if you’re looking for a feature-packed 4x4 seven-seater SUV for less than $55K, you might be pleasantly surprised by this competent Korean.