What's the difference?
Hyundai's first i30 launched to quiet praise in 2007. Hyundai had just come off a rough patch of making pretty ordinary cars with only a few exceptions. At some point in the preceding few years, the Korean giant realised that dull, middle-of-the-road machinery was not going to turn it into the next Toyota. Instead, it was in danger of fading into a pale imitation of the great white-goods maker.
That first i30 was the moment Hyundai set off on its own path, with a few key positions filled by industry veterans from around the globe. Kia did the same, almost in parallel, and look where it is today.
The third-generation i30 was an instant hit. Building on the success of the first and second generations, the car had built a reputation as dependable, solid and, as the years went by, good to drive. Excellent value has been a core competency for Hyundai since day dot, but adding all that other stuff took a while.
Mazda's indomitable 3 has taken on the feeling of an iPhone release - every year there's something new to add to its already-significant armoury of safety and specification.
The 2018 Mazda3 is not a huge upgrade to the range, but there are a few little details to make Mazda's attractive small car that little bit more appealing. With two new spec levels and the nice touch of the reversing camera now being standard across the range, it looks like a quiet but measured response to Hyundai's reinvigorated i30 and the oncoming storm of the new Toyota Corolla.
The third-generation i30 was a hugely impressive car when it launched last year and continues to impress now. The added halo if the i30 N has rapidly solidifed Hyundai's reputation as a quality car maker.
With the Smart Sense pack fitted, either as an option on lower-spec cars or as standard from the SR up, the i30 is well in front of its rivals as a total package, even if it misses out on some details.
If you had to pick the best of the range, it would have to be the SR, with its bigger wheels and sportier tune, the 1.6 turbo and a cabin full of gadgets (while retaining the better cloth trim), it's sharply-priced and better again than just about anything in the segment or at this price point. It is, quite simply, a car that will make everyone happy.
And if it's outright performance you're after, you can't go past the i30 N.
The 3 is a terrific car and continues to improve with every yearly update, however minor. The uplift in the Neo Sport may not look like $1000 worth, but having that proper screen and reversing camera - along with standard AEB - starts to make sense over time.
In 2017, I said the pick of the range was the Maxx and I still reckon the Maxx Sport is the one to go for - it has a good package of safety equipment and a sensible spec list, without the frippery of the increasingly oddly priced Touring. The not-that-much-more SP25 is similarly specified, but only worth it if you want the extra power. Not everyone does.
The new i30 and forthcoming new Corolla are giving the Mazda3 more of a hurry-up these days, especially in price and spec but the i30 now has the driving dynamics to go with it. And with the Kia Cerato rapidly closing in, every little bit of competition is making the 3 a better car than before.
And it's still by far the best-looking car in the segment. For many, that's what will tip them over the edge.