Holden Equinox vs Omoda 9

What's the difference?

Overlook the Holden Equinox LTZ-V and you could miss out on a practical, spacious and value-for-money mid-sized SUV. Concerned about Holden’s exit from Australia and how this affects servicing and parts? Well Holden has assured us that it will provide servicing support for 10 years following its closure at the end of 2020. If anything, you could be picking up a bargain and one of the last cars to wear a Holden badge.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Big cheesy grin grille? Check. Flowing curves? Check. Sharp creases? Check. Irregular shapes? Check.

The Equinox is a bit of a mishmash of design elements which doesn't win this reviewer over.

The sloping, broad grille bears more than a passing resemblance to the Cadillac family face, and hints at the Equinox’s American origins. In the United States the SUV wears a Chevrolet badge, although ours is built in Mexico.

The shape of the rear-side window is also a little jarring to me. If you want to see something you’ll never be able to unsee, take a look at my video above where I turn this mid-sized SUV into a small sedan. That sounds ridiculous but, trust me, watch it and be amazed.

How big is the Equinox? Just when you thought the design of the Equinox couldn’t get any more peculiar it does. The Equinox is longer than most of its rivals at 4652mm end-to-end but about the same width at 1843mm across (2105mm to the ends of the wing mirrors).

Telling the LTZ and the LTZ-V apart is tricky, but you can spot the top-grade Equinox by its sunroof and a metallic window garnish around the widows of the rear doors.

Inside is a premium and modern cabin. There’s a high quality feel here from the materials used on the dash, seats and doors, to the display screen which sits at an angle that’s perfect for my reach, although others in the CarsGuide office aren’t quite as enamored with it.

Many cars are dressed up at the front of the cabin, but lack the same treatment in the rear, and the Equinox is a case in point, with hard plastics used around the window sills and the back of the console.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The Equinox’s greatest strength is its spaciousness and much of that comes down to its wheelbase.

See, the longer a car’s wheelbase the more room there is for the passengers inside. The  Equinox’s wheelbase is longer than most of its rivals (25mm longer than a CX-5’s) and that goes some way to explaining how, at 191cm tall, I can sit behind my driving position with plenty of knee room.

The longer wheelbase also means the rear wheelarches don’t cut far into the back doors, which allows for a wider aperture and easier access.

So, if you have young kids like me, they’ll find it easy to climb in, but if they’re really little the large opening will make it easy for you to put them into their car seats.

Headroom, even with the LTZ-V’s sunroof, is good in the back seats, too.

Cabin storage is excellent: the centre console bin is enormous, the door pockets are large; there are four cupholders (two in the back and two up front),

Even with all this extra room, however, the Equinox is only a five-seater SUV. Still, that leaves you with a large boot with cargo capacity of 846L when the rear row is up and 1798L with the second-row seats folded.

The Equinox has power outlets galore: three 12-volt sockets, a 230-volt power point; five USB ports (including one type C); and a wireless charging bay. That’s more outlets than any mid-sized SUV I’ve tested.

A flat floor in the second row, large windows and comfortable seats complete a well-appointed and practical cabin.

Really, the only reasons the Equinox doesn't score 10-out-of-10 here is the lack of a third-row seat, and sunshades or privacy glass for the rear windows.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Equinox LTZ-V has the most powerful engine in the Equinox line-up – a 188kW/353Nm 2.0-litre four-cylinder turbo-petrol engine.

The only other grade in the line-up to have this engine is LTZ, although it doesn’t have the LTZ-V’s all-wheel drive system.

It’s a powerful engine, especially considering that it’s just a four cylinder. Only a bit more than a decade ago V8s were making less power.

The nine-speed automatic transmission shifts slowly, but I found it to be a smooth unit at all speeds.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Holden says the Equinox LTZ-V all-wheel drive with the 2.0-litre turbo-petrol four-cylinder and nine-speed auto transmission will use 8.4L/100km over a combination of open and urban roads.

My fuel test covered 131.6km, with 65km of that being city and suburban roads, while 66.6km were on the motorway almost entirely at 110km/h.

At the end of that I brimmed the tank with 19.13L of 95 RON premium unleaded which works out to be 14.5L/100km.

The trip computer disagreed and reported 13.3L/100km. Either way that’s a thirsty mid-sized SUV and it hadn’t even been carrying a full load of people or cargo.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The Equinox’s handling isn’t superb and the ride could be more comfortable, but this is an SUV with far more good points than bad.

Such as impressive power from that four cylinder engine, and an all-wheel drive system which provides excellent traction, to the good visibility, and a stack of safety features.

But while I can excuse the average dynamics, the 12.7m turning circle proved annoying in car parks. Not knowing you can make U-turns in the space provided is an anxiety you should only experience when driving a bus.

Five-point turns aside, the LTZ-V is easy to drive, with accurate steering providing good road feel.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Holden Equinox is covered by a five-year, unlimited kilometre warranty. At the time this review was published Holden was offering seven years’ free scheduled servicing.

But normally, the Equinox is covered by a capped price servicing program which recommends servicing annually or every 12,000km and costs $259 for the first visit, $339 for the second, $259 for the third, $339 for the fourth and $349 for the fifth.

So, how will servicing work after Holden closes down? In Holden’s February 17, 2020, announcement that the company will cease trading by 2021 it said that it would support Australian and New Zealand customers in honouring all existing warranties and guarantees, while providing servicing and spare parts for at least 10 years. The current seven-year free servicing offer will also be honoured.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.