What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Driving naked is ill-advised, and possibly illegal, but taking a spin in the Lotus Exige 350 Sport is as close as you'd ever want to get. It's not so much that you feel you've left your clothes at home, but that the car has shed its accoutrements, and indeed its very flesh, leaving you with a kind of skeletal vehicle; just bare bones and muscle.
What this punishingly hard and fiercely focused machine does to your bones and flesh is best described as extreme chiropractry - in particular the stress of ingress and egress - but fortunately it makes up for the moans, bangs and bruises by fizzing your adrenal glands in a big way.
The question is whether the fun is worth the suffering, and the $138,782.85 price tag.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
To say the Lotus Exige 350 Sport exists at the very pointy end of motoring is a sharp understatement. It is, in essence, a track car that you’re somehow allowed to drive on the road, which means it's hugely compromised in various ways as a vehicle for day-to-day use, yet it's not really fair to criticise it for those failings, because commuting was never its intended purpose.
While it would obviously shine in its natural environment of a race circuit, the fact is you could also enjoy it enormously between track days if you pointed it at a suitably smooth and winding bit of country blacktop.
The performance, handling, steering and stopping are all fantastic, in the right conditions, and you can see how someone might justify it to themselves as a far cheaper version of a ($327,100) Porsche 911 GT3. The difference being that a Porsche doesn't make you fold yourself up like a pocket knife every time you get in.
The Lotus, then, is a car for the extreme enthusiast, only. And possibly for nudists, too.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The Lotus philosophy is summed by this slightly absurd mission statement: "Simplify, then add lightness". In the words of the great Barnaby Joyce "you don’t have to be Sigmund Freud" to work out that lightness is not something you can 'add', but you get the idea.
Everything about a Lotus is focused on the power-to-weight ratio, and this 350 Sport version takes the Exige to the ultimate degree, weighing in a full 51kg lighter than the S version, at just 1125kg, and with its hefty 3.5-litre supercharged V6 it is capable of lapping the company’s Hethel, UK test circuit a full 2.5 seconds faster.
Lap times, rather than road manners, are what this car is all about, and as such there are no creature comforts of any kind.
The Exige is an eye-catching beast, though, looking a bit like Darth Vader's helmet strapped to a skateboard. Everything about it is a statement of intent, and while the interior is as bare as Barnaby's brain, the gear lever, with its exposed workings and shiny silver knob, is a thing of strange beauty.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
Both the words 'practical' and 'space' have no place in a road test of this Lotus, so shall we just move on?
Oh, all right. There is no shoulder room to speak of and to change gears you have to fondle your passenger's leg. You're also in danger of breathing into each other’s mouths accidentally, you’re sitting that close.
Speaking of impractical, the door apertures are so small, and the whole car so low, that getting in or out is about as much fun as attempting to hide in a child's suitcase.
Cupholders? Forget it, nor is there anywhere to put your phone. There are two tiny oddment storage holes just near each well-hidden door handle, and a kind of slidey, slick shelf where a glove box might be, on which it’s not safe to leave anything.
Put things on the floor and they will slide under the super low seats and never be seen again.
The Lotus people pointed out a parcel shelf behind the seats, but I think they imagined it, and there is a tiny boot at the rear, behind the engine, which is smaller than some actual boots.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The question of 'value' is a tricky one when you’re looking at a $138,782.85 car that’s about as useful in day-to-day life as a matchbox-sized handbag. But you have to consider what people buy a Lotus for, and the answer has absolutely nothing to do with practicality.
A car like this Exige 350 Sport is purely purchased as a toy, a track-day special that you can, in theory, drive to the circuit via public roads. Franky, if I was rich enough to have one I’d still transport it there on the back of a truck.
Relatively speaking, you could have a far more practical and infinitely more comfortable Porsche Cayman for $30K less, but the Lotus is $30K cheaper than the similarly track-focused and brutal ($169,990) KTM X-Bow.
It is the opposite of comfortable.
In terms of features, you get four wheels, an engine, a steering wheel, some seats, and that’s about it. You can buy a circa 1993 removable-face two-speaker stereo, which you can't really hear over the engine and road noise, for $1199. Oh, and they do throw in air conditioning, which is also noisy.
Our slick-looking metallic black paint was also $1999, the 'full carpets' another $1099 (expensive floor mats, basically), the Alcantara trim pack $4499, cruise control (really?) $299 and the hilarious optional 'Sound Insulation' $1499 (I think they actually forgot to fit it). All up, our press car’s price climbed to $157,846, which, I have to say, is no one’s idea of good value.
On the plus side, the local Lotus people - Simply Sports Cars - do offer features a buyer would love, like regular Lotus Only Track Days, a chance to take part in the Phillip Island 6 Hour and the Targa High Country event, and various other racy experiences.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
In the past, Lotus engineers were satisfied with the power they got from tiny four-cylinder Toyota engines, but this Exige 350 Sport is a Very Serious Car and thus has a relatively whopping 3.5-litre, supercharged V6 shoehorned into its backside, which makes 258kW and 400Nm, and that's enough to fire this tiny machine from 0-100km/h in just 3.9 seconds, although it feels, and sounds, a lot faster.
The six-speed gearbox feels like it's been stolen from an old racing car and is an absolute joy to snick shift at speed.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Lotus claims a combined fuel economy figure of 10.1L/100km. We don't believe that would be easy to achieve, because the temptation to rev the hell out of it and hear it roar would be too great, and too constant.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
It's rare to find a car that is such an improbable mix of furious fun and infuriating annoyance. The Lotus is rattly, noisy, hugely firm to the point of punishing, with seats that offer encouragement but not support.
It is the opposite of comfortable and so hard to see out of that driving it around town, in any sort of traffic, feels borderline dangerous. There’s also the distinct sensation that you’re so low and so little that all those people in their SUVs won't see you.
Throw in the fact that it's so painfully, stupidly difficult to get in and out of and it's definitely not the sort of car you take if you're heading to the shops. I got so sick of its hard-edged annoyances at one stage that I became too grumpy to even take people for joy rides in it. I just couldn’t be bothered with the hassle, but then an inner-city suburb with high kerbs and even higher speed humps is not the Exige's natural environment.
The gearbox is a thrill a minute, as is the engine.
Making it even more of a challenge around town, at low speeds or in parking situations is the steering, which isn't so much heavy as wilfully obtuse. Doing a three-point turn is the equivalent of 20 minutes of bench pressing your own body weight. At least.
Out on a winding bit of country road, however, the steering becomes one of the best things about the car, because its pure, unassisted weighting feels so alive in your hands. There’s a sense of actually wrestling, or finessing it around corners that makes you feel a bit Ayrton Senna.
Indeed, the whole car comes alive, and starts to make some kind of sense, once you're on a smooth, perfect piece of tarmac. It is fast, noisy, thrilling, utterly and overtly involving, stiff of chassis and firm of ride, with brakes capable of pulling you up with indecent haste. It’s also, thanks to its low centre of gravity and mid-engined layout, beautifully balanced.
The gearbox is a thrill a minute, as is the engine, particularly once you explore the upper rev ranges, at which point the scenery really does become a scary blur out the ridiculously small windscreen.
Sure, you can't see anything behind you other than the engine, but what a lovely sight that is, and nothing is going to catch you anyway.
It does feel edgy, of course, and sharp, and it’s not as easy or refined to drive as some cheaper sports cars; an MX-5 makes for a far more pleasant companion. But this is an extreme Exige, a machine built by and for genuine enthusiasts.
And, above all, for the sort of people who will take it to a race track, which is where it both looks and feels completely at home.
Unfortunately, on public roads, it would be annoying more often than it would be thrilling, but the truly hardcore Lotus aficionados would never admit such a thing.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
Unsurprisingly, considering it will sell fewer than 100 cars in Australia, Lotus has not had the Exige ADR crash tested, so there's no star rating. You do get two airbags, passenger and driver, as well as ABS, 'Hydraulic Brake Assist', 'Lotus Dynamic Performance Management', driver-selectable ESP with three modes, cornering brake control and EBD.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Your Lotus comes with a three-year unlimited kilometre warranty and three years of roadside assist. A service costs $295, plus parts.