The entry-level Alpha Lux's standard equipment list includes 18-inch alloys with 265/60R18 tyres and a full-size steel spare, roof rails, side-steps, synthetic leather trim, LED lights and front/rear parking sensors to name a few. The premium Ultra Hybrid adds a 60/40-split tailgate with electronic lock, leather-accented trim, panoramic sunroof, electric-sliding rear window, front/rear diff-locks and much more.

Alpha styling appears to draw inspiration from full-size US pick-ups with a bold and imposing grille design and nicely balanced proportions. All model grades also share a spacious and visually-appealing interior, featuring bold woodgrain dash/door-trim inserts and a classy blend of satin chrome, piano black and full chrome highlights.

The entry-level Lux and mid-level Ultra models in the Cannon Alpha range are equipped with a 2.4-litre turbo-diesel producing 135kW/480Nm, while the premium Hybrid pairs a 2.0-litre turbo-petrol engine with an electric motor to produce combined outputs of 255kW/648Nm.

All Cannon Alpha models have seating for up to five occupants, comprising front bucket seats for driver and passenger and a rear bench seat with (depending on model grade) either manual or power recline adjustment for the outer rear seating positions.

The Cannon Alpha range can accelerate from 0-100km/h in approximately 10-12 seconds depending on model, with top speeds exceeding 150km/h.

GWM claims official combined average consumption from a high of 9.8L/100km for the petrol-electric hybrid down to 8.9L/100km for the turbo-diesel, resulting in theoretical driving ranges of around 800km to 900km, respectively, from either an 80-litre petrol tank or 78-litre diesel tank.