What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
They call it the Toyota LandCruiser (two words) but to Australian eyes it looks like what we affectionately call a Prado. But it’s what’s underneath the surface, beyond the name, that makes this car so interesting.
We recently had the opportunity to drive the Toyota LandCruiser in the US, where the engine isn’t the usual turbo diesel found in the Prado, but rather a petrol-electric hybrid that Australian buyers are denied.
So we wanted to know if we were missing out on something special or if Toyota Australia made the right call to stick with a diesel-only option. Aside from the engine the LandCruiser is very similar to the Prado, so we’ll focus on the key difference rather than detailing the minor changes across the pair.
We spent time behind the wheel of the US LandCruiser to find out, spending a few days driving it around Los Angeles to get a feel for it.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
While no doubt the hybrid would appeal to some buyers, given the limits in towing capacity and higher fuel consumption, the extra performance doesn’t really make the i-Force Max a compelling proposition for the LandCruiser/Prado. Australian buyers have made it abundantly clear they’re happy with the Prado already on sale, so it’s hard to see the hybrid having too much success here alongside the diesel engine.