What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
Over the past 12 months, some of the most significant names in camper-trailers have fallen victim to their own success. Ultimate Campers, one of the most interesting and (previously) desirable camping products was placed in voluntary administration and bailed out, while Kimberley Kampers, always the pinnacle of off-road camper design, still has a very uncertain future, if one at all.
But amongst all that, here is Patriot Campers, an Aussie company essentially building $40,000 to $60,000 soft-floor camper-trailers and flourishing where others are failing.
So what’s so good about them, and are they really worth all that money?
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The Patriot X1 GT is an expensive camper-trailer but there’s very little on the market with such attention to detail, such well-thought design and such practical features.
There’s almost nothing like it, which means, to some extent, as long as people keep buying them, the price, beginning at $52,990, is right on the money. I’d buy one, if I could afford it.
Of course, there is the standard X1, at around $46,000, which pares back the features a little to bring the price down.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
Once the tent’s set up, the living space is quite clever. So that the bed and tent base doesn’t hang over the sides of the trailer when packed up, and so it can fit a king-sized bed anyway, the bed folds in the middle. Patriot has also developed (and patented) a staircase up to the bed, rather than a ladder, which makes the climb up and down far less daunting.
A zippered cut-out in the tent wall provides access to the two-large storage area in the driver’s side of the camper, which is where you’d keep clothes, charge phones and maybe store a second fridge or Porta-Potti.
If you’re travelling with kids, the zip-on kids’ room (pictured) is easy to set up, can be left attached to the tent while packed up and has enough room for two to three stretchers across the floor (depending on which stretchers you use). Another bed can be laid out under the master bed’s overhang.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
As compact as the camper is, it’s not a drama to tow. Underneath the camper is the Cruisemaster suspension that Patriot helped develop and which is exclusively available on Patriot campers and products. That’s quite significant, as others have tried that with Cruisemaster, but have usually ended up developing their own. It’s a dual shock, air-bag set-up that’s completely adjustable, whether that’s for extra clearance or to level out the camper at camp.