What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
You could argue that no brand is more synonymous with luxury than Mercedes-Benz, but what happens with a standard GLS SUV just isn’t exclusive enough for your tastes?
Enter the Mercedes-Maybach GLS 600, which builds on the brand’s large SUV offering with extra helpings of opulence and lavishness.
This thing screams money like Louis Vuitton or Cartier, only it has four wheels and will transport passengers in nearly unrivalled levels of refinement and comfort.
But is it more than just a showpiece? And can it handle the rigours of day-to-day life without losing its shiny, jewel-like lustre? Let’s go for a drive and find out.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
It’s big, it’s bold and totally baller, but that’s kind of the point.
The Mercedes-Maybach GLS 600 might not win over many fans with its in-your-face design or its sky-high price tag, but there is definitely an appeal here.
Taking luxury to another level is no easy feat, especially in a Mercedes, but the attention to detail, lavish second row and butter-smooth V8 engine combine to turn the already-good GLS into this exquisite Maybach.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.