Gac Emzoom vs Mercedes-Benz GLE300

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

Whether you like Coupe SUVs or not is an entirely subjective matter, but there’s no denying the GLE 53 is a tech and spec showcase – some of the best Mercedes has to offer. If you can get past its relatively enormous dimensions and naturally compromised visibility – it’s even a hoot to drive.

The significant proportion of GLE consumers who are picking one of these over the regular version will be pleased with its many improvements. We’ll know more about how its price and specification lines up against primary rivals closer to its Australian launch date, so stay tuned.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.