Gac Emzoom vs Mercedes-Benz Glb250

What's the difference?

GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.

It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.

But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.

We all know by now Mercedes-Benz loves to fill a niche, and if it can't find a niche to fill, it will create one. So, please welcome its latest niche-filler, the GLB.

Despite shaping up as a mid-sizer, the GLB is a small SUV… with a twist. Whereas other small SUVs have five seats, the GLB has seven, lending itself to unrivalled practicality.

So, does the GLB operate in the 'Goldilocks Zone', or is it an answer to a question no-one asked? We put its mid-range GLB 250 variant to test to find out.