Gac Emzoom vs Lexus LS600H

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction. 

Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.

For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

“You’re either going to love them or hate them.” You can bet that whenever you’re told this just before being introduced to somebody then that somebody is going to be downright obnoxious. The same goes for the LS, well it’s face anyway, because those are the kinds of statements made about that grille.

The thing is, the LS needs an obnoxious face because its up against The Establishment -  the Mercedes-Benz S -Class, BMW 7 Series and Audi A8, and given there’s no way they’ll ever let Lexus into their little ‘club’ it’s good that the LS has steered clear of imitating them and is boldly different.

This was also the type of thinking which inspired the grille’s creator, Tokuo Fukuichi. The so called ‘spindle grille’ first appeared in 2010 on the CT200h before rolling out to the rest of the Lexus line-up. The look polarised the opinions of fans and even executives inside Lexus. But Fukuichi was adamant the key to the brand’s survival and success was to not to be boring.

That massive gaping mouth is anything but boring, and for this new-generation LS the spindle grille has been overhauled. Yes, some car companies might make a few tweaks to a grille, but not Lexus. Using a CAD computer program, it took designers six months to refine each of the 5032 surfaces on the F-Sport’s grille and the more than 7000 on the Sports Luxury’s. If only you didn’t have to slap a number plate on these exquisitely spun net-like structures.

New LED headlights and the ‘Zorro blade-slash’ LED running lights are equally obnoxious and therefore perfectly suited for the LS’s face. So too are the enormous air inlets below them in the bumper. If only the rest of the car’s exterior was as wild and not mild and milder the further you get from the grille. The rear looks stately, modern and sleek but could have done with something more adventurous (similar to IS’s taillights).

But the LS’s insides make up for that dullness, with a cabin that’s decadent and alien at the same time. A dash which sweeps from door to door features asymmetrical string-like design elements which are a theme carved through wood and glass and stitched into leather throughout the cabin. The quality is superb, while the fit and finish is better than I’ve seen on some of its competitors.

There are four no-cost interior packages on the Sports Luxury ranging from 'Moon White' trim with walnut decorative inlays to black trim with 'Crafted Latte' inserts. But it’s the $9800 optional 'Black with hand-pleating' and 'Kiriko' glass which is a stand out. It’s an intriguing look, the pleated fabric which cascades around the hand-cut Japanese glass.

The F Sport’s cabin is less decorative with seats that hold you tighter in three no-cost option leathers from 'Moon White' to 'Flare Red' with aluminium door and dash decorative elements.

Both cabins are sumptuous, although they fall a little short in gob-smacking tech like those amazing, expansive, floating dash screens and the virtual instrument cluster in the S-Class. Yes, there’s the large screen up front and the seat-back screens in the rear but the styling of the graphics and typeface reveal the Toyota DNA.

The LS has the presence a prestige brand’s flagship car should - imposing, long and wide. Look at the LS’s dimensions. At 5235mm end-to-end and 1900mm across, the LS is longer and wider than a Mercedes-Benz S-Class, but swoops in lower at 1450mm. The LS’s wheelbase is longer than a regular S-Class’s at 3125mm, too.

Apart from the grille you can tell an F Sport from a Sports Luxury by its black brake calipers and black elements in the front bumper, boot lid and sill.

To tell a 500 from a 500h, the difference is subtle. There are the badges, of course, but the 500's rear bumper also has a different design with chrome exhaust surrounds.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Anything with a 3.1m wheelbase has to be practical right? Well, legroom in the back is excellent, but I can’t properly stretch out in that reclining rear seat with the ottoman without my feet hitting the seatback.

Headroom is also a bit a restricted in that rear row for me, too. That’s something to keep in mind for taller passengers (I'm 191cm tall).

A cargo capacity of 480 litres is 30 litres shy of the Mercedes-Benz S-Class, while the cooler box in the rear (that comes with the Sports Luxury trim) eats into the boot space and drops the total to 440 litres.

The LS is a five-seat sedan, but that centre rear seatback folds forward to become the armrest and houses the controls to the massage and reclining functions, plus two cupholders.

There’s another two cupholders up front and pockets in all the doors. While the storage area under the centre console armrest in the front and back is good – that’s about it for storage.

An access mode will raise the car by 30mm when getting in and lower it by 10mm when getting out. Those wide opening doors also make entry and exit easier.

The line-up is simple. There are two powertrains: the turbo-petrol V6 LS 500, and the petrol-electric LS500h hybrid, and there's no price difference between them. Then, there are two trim levels: the F Sport for $190,500 and Sports Luxury for $195,500. 

Coming standard on the F Sport are 'F Sport' seats with leather upholstery, heated front and rear seats, dual-zone climate control, 28-way power adjustable front seats and head-up display. The multimedia system comes with a 12.3-inch screen, sat nav, DVD player, DAB+ digital radio, Bluetooth connectivity and a 23-speaker Mark Levinson sound system.

There’s also LED headlights, 20-inch alloy wheels and a kick-open tailgate. While the F-Sport misses out on some of the plush features of the Sports Luxury it does get hardware for better on-road dynamics which you can read about in the driving section below.

The Sports Luxury has that large screen, those power adjustable front seats and the multimedia system with that Mark Levinson stereo, too, but adds much more. The front passenger seat slides and folds itself forward to allow the seat behind it to recline and extend its ottoman-style leg rest. 

Both rear seats are 22-way power adjustable and heated. If you’re lucky enough to be lounging back there, you’ll also two 11.6-inch seat-back screens with a DVD player. Plus, there’s four-zone climate control, a rear cooler box and power sun shades.

The F-Sport and Sports Luxury have their own choice of no-cost interior options. The Sports Luxury also gives you the option to buy (for $9800) one of four special interior packs – you can read about the standout one with the hand-cut glass below.

There are 11 body colours to choose from: Sonic Quartz, Sonic Silver, Titanium, Liquid Metal, Onyx, Graphite Black, Vermillion, Scarlet Crimson (a dark red), Metallic Silk, Deep Metallic Bronze and Deep Blue.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Let's talk engine specifications .The LS 500 has a 3.5-litre twin-turbo petrol V6 making 310kW/600Nm, with drive being sent to the rear wheels via a 10-speed automatic transmission. That's impressive horsepower, but this car is heavy is a weight of about 2.3 tonnes.

The LS 500h has a 220kW/350Nm 3.5-litre V6 (a different engine to the 500’s) plus two electric motors driving the rear wheels. The total power output is 264kW. Shifting gears in the 500h is a continuously variable transmission (CVT). Just a reminder, too, the LS 500h is not  a plug-in hybrid. Regenerative braking re-charges the lithium-ion batteries.  

If you're looking for a diesel, you won't find one here. Same goes for a manual gearbox. And, while buyers can choose an all-wheel drive (awd) Lexus LS in other markets around the world, ours are all front-wheel drive.  

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The LS 500 has an official fuel consumption of 9.5L/100km while the 500h’s is 6.6L/100km after open and urban road driving. We drove both cars on mainly country roads and saw an average of 10.1L/100km in the LS 500 and 9.1L/100km in the 500h.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

My first experience of the new LS was from the back seat of a 500 Sports Luxury being driven from the airport to the venue where Lexus Australia would deliver the presentation on its fifth generation of the car.

Seat reclined, I was whisked quietly and comfortably through the traffic, barely any road or wind noise, the ride was superb on that air suspension, a little floaty but still damped well enough for it not to become bouncy, with minimal head sway (the movement that makes you car sick).

Cocooned in leather with seat-back screens for audio and DVD the ride and environment was just right for a limousine chauffeuring important business types who need swift and tranquil transportation. Not for weirdos like me who were only interested in the way the front and back multi-link suspension kept a 2.3-tonne car with a 3.1m wheelbase so civilised, even through roundabouts. I wondered if this was actually the best way to experience the LS – from the back seats, being driven?

When I did drive the 500 and 500h in the two trims later it more or less confirmed that first impression. The 500 in F Sport trim was the best to drive, while the 500 in Sports Luxury was the best to be driven in. Why? I’ll explain.

The LS 500’s 3.5-litre twin-turbo V6 makes more power than the hybrid for starters, which is always a good thing when you need to move a car this heavy. Even then the LS 500’s acceleration isn’t super quick, and the engine needs to work hard when asked to get a wriggle on. That 10-speed automatic transmission is excellent though. 

The same can’t be said for the CVT in the 500h which under harder acceleration does what CVTs do in that situation, make more noise without seeming to get the drive effectively to the wheels.

The 500h’s naturally aspirated V6 is a good thing, but it seems the weight of the car and the CVT work against it being exciting to drive. After a couple of hundred kilometres in a 500h blasting through the countryside steering it became tiresome rather than rewarding with the engine constantly kicking in and whining incessantly when asked for more beans, please. 

This car is far better suited to slipping silently through city streets than it is galloping through the bush – that’s where the 500 is a lot more at home.

The 500 and 500h are rear-wheel drive cars, and this, along with an almost 50-50 balance, sets the ground work for good cars to pilot. The F-Sport trim adds an active rear stabiliser bar as standard equipment and brings a more sophisticated version of Lexus’s 'Vehicle Dynamic Integrated Management' (VDIM) – a stability system using data from suspension, ABS, traction control, electric power steering, the stabiliser bar and rear steering. The result is the control of longitudinal, vertical, yaw, roll and pitch movements for better ride and handling.

The F Sport trims adds bigger brakes, too with 400mm x 36mm discs on the front and 359mm x 30mm at the back, plus staggered tyres with 245mm rubber at the front and 275mm at the rear.

The electric steering is light, which makes it easy to manoeuvre in carparks, and an 11.2m turning circle is great for the class. 

On the open road at speed the steering is pinky-finger light even in Sport+ mode, and while it’s smooth and accurate, I want to feel more connected to the wheels and where they’re pointed.

While the LS 500 is more the driver’s car than the 500h neither perform as well dynamically as Benz’s S-Class, but from the back seat the LS feels just as comfortable and even plusher.

The Lexus LS has not been crash tested, but all the signs are there that this is an exceptionally safe vehicle, from the structure of the car to the advanced safety technology such as AEB (forward and reverse) with pedestrian detection, lane keeping assistance and adaptive cruise control.

For child seats there are three top tether anchor points and two ISOFIX mounts across the rear seats.

Both the 500 and 500h are fitted with run-flat tyres.  

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Lexus LS is covered by a four-year/100,0000km warranty. Servicing is recommended every 15,000km or 12 months. There is no capped price servicing program. Being a Toyota family product the Lexus LS also comes backed by the same reputation for reliability and you may experience lower maintenance costs than perhaps its German rivals.