Gac Emzoom vs Avan Cruiseliner

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Avan isn’t for everyone, although usually when I speak to owners, they’re a passionate lot who love their campers. 

I really like how easy this is to set up and pack up, and the level of comfort a solid-walled camper offers. They don’t feel very large inside, mainly thanks to the sloping roof, and that’s where something like the Jayco Penguin just wins out. 

But if you can sacrifice that ‘feeling’ of space, this is a highly featured camper with a good amount of rough-road ability.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Almost no-one builds an 11-foot caravan any more, and hasn’t since the 1960s, probably, but that’s essentially what the interior of the Cruiseliner is like. 

Small and pokey as it is, though, it’s not impractical and not even uncomfortable. With a bed at the back, kitchen in the middle and dinette at the front, it’s got all the basic elements for comfort and because of the steep pitch of the roof, there’s plenty of headroom where it’s needed most. 

It’s actually quite an efficient little space for two people, and that’s demonstrated in the storage that’s available. Almost all of it is easy to get to – except the cupboard under the table – and some of the biggest areas can be accessed from inside or out.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The Cruiseliner Adventure Plus was great to tow. The low weight and low roof height reduces drag and it’s very stable on the road. For a little while, Avan was importing its suspension from overseas, and the system had a few teething problems. Now the Adventure Plus is fitted with Australian-made AL-KO Enduro independent coil-spring suspension, which is a very reliable and high-performing package. 

Although this is the ‘off-road’ version of the Avan, the company’s ‘off-road’ policy is very conservative, and it recommends this only for gravel roads and water crossings no deeper than the bottom of the chassis. 

The off-road pack does go a little further than Jayco’s Outback pack, though, as Avan includes and off-road hitch, upgraded drawer runners and wall hinges, over and above the upgraded suspension and chassis.