What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
Avan, the company, is one of Australia’s largest manufacturers of caravans and campers and the distinctly shaped Avan, the camper-trailer, is an iconic design that’s been in Australia nearly three decades.
Given that longevity, we wanted to see if there is merit in such a bizarrely shaped van, and if its claims of simple set-up really are true – and also to compare it against the Jayco Penguin, which we tested a few months back.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The Avan isn’t for everyone, although usually when I speak to owners, they’re a passionate lot who love their campers.
I really like how easy this is to set up and pack up, and the level of comfort a solid-walled camper offers. They don’t feel very large inside, mainly thanks to the sloping roof, and that’s where something like the Jayco Penguin just wins out.
But if you can sacrifice that ‘feeling’ of space, this is a highly featured camper with a good amount of rough-road ability.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
Almost no-one builds an 11-foot caravan any more, and hasn’t since the 1960s, probably, but that’s essentially what the interior of the Cruiseliner is like.
Small and pokey as it is, though, it’s not impractical and not even uncomfortable. With a bed at the back, kitchen in the middle and dinette at the front, it’s got all the basic elements for comfort and because of the steep pitch of the roof, there’s plenty of headroom where it’s needed most.
It’s actually quite an efficient little space for two people, and that’s demonstrated in the storage that’s available. Almost all of it is easy to get to – except the cupboard under the table – and some of the biggest areas can be accessed from inside or out.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
The Cruiseliner Adventure Plus was great to tow. The low weight and low roof height reduces drag and it’s very stable on the road. For a little while, Avan was importing its suspension from overseas, and the system had a few teething problems. Now the Adventure Plus is fitted with Australian-made AL-KO Enduro independent coil-spring suspension, which is a very reliable and high-performing package.
Although this is the ‘off-road’ version of the Avan, the company’s ‘off-road’ policy is very conservative, and it recommends this only for gravel roads and water crossings no deeper than the bottom of the chassis.
The off-road pack does go a little further than Jayco’s Outback pack, though, as Avan includes and off-road hitch, upgraded drawer runners and wall hinges, over and above the upgraded suspension and chassis.