What's the difference?
Beiqi Foton Motor Company Ltd (rolls off the tongue, doesn't it?), established in 1996, is one of China’s leading manufacturers of heavy-duty commercial vehicles. It also produces a light commercial range including the Tunland ute, which has ridden a rocky road in Australia with minimal sales traction since its local launch in 2012.
Back then distribution was handled by Queensland-based FAA Automotive Australia. In 2014, Ateco Automotive took over, but that only lasted until mid-2017, when Foton itself took charge of all Australian distribution and sales under the Foton Motor Australia Ltd banner.
A key factor in this move was a rationalisation of the local Tunland fleet, which now consists of only a dual cab ute. But through Foton’s numerous joint ventures with premium OEM suppliers (including Cummins, Borg Warner, Dana, Bosch and ZF), the latest Euro 5-compliant Tunland combines known brand components in a low-priced ute with which Foton plans to finally build a solid following.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The 2018 Tunland is a big improvement on any Chinese ute we’ve driven. Foton has done a commendable job in selecting known brand components and bringing them together into one cohesive package that delivers robust performance. Although it doesn’t quite equal the sum of its parts (mostly owing to poor safety features and some technical quirks), it’s still a lot of 4x4 dual cab ute for not a lot of money, and it's worthy of a test drive.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
This is a big ute with an imposing presence, much like the Ford Ranger with which it shares similar dimensions (if not looks). Compared to the Ranger Wildtrak, the Tunland is 115mm shorter in wheelbase and 45mm shorter in overall length, but 20mm wider and 22mm taller. Ground clearance of 210mm is 27mm less and its kerb weight undercuts the Wildtrak by 250kg.
The Tunland uses traditional body-on-frame construction with a steel ladder-frame chassis, coil-spring twin-wishbone front suspension, leaf-spring live rear axle, four-wheel ventilated disc brakes and hydraulic power-assisted rack and pinion steering.
Chrome body highlights include the grille, driving lights, side mirrors, door handle inserts and body badges. The dashboard and interior trim feature strongly textured grey surfaces with a tasteful mix of piano black, chrome, satin chrome and carbon fibre-look highlights.
There’s good comfort for driver and front passenger, with a height-adjustable steering wheel and multi-adjustable driver’s seat with adequate under-thigh support that doesn’t feel too short like a Triton. The driving position is a big improvement on other Chinese utes we’ve tested, and is on par with many of the major players. The rear bench seat’s low cushion height results in raised upper thigh angles and knees, but also aids in providing unusually generous headroom, even for tall adults sitting in the higher centre position.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Figures used here are provided by Foton Motor Australia Ltd and differ slightly from those shown in sales brochures. With a claimed kerb weight of 2000kg and 2925kg GVM, the Tunland is rated to carry a decent payload of up to 925kg.
It’s also rated to tow up to 3000kg of braked trailer, and with its 5925kg GCM, can tow that weight without having to reduce its peak payload, which gets a big tick from us.
Load tub dimensions of 1520mm length, 1580mm width and 440mm height provide more than a cubic metre of enclosed load volume. There’s also 1140mm between the wheel arches (not wide enough for a standard Aussie pallet) plus four sturdy tie-down points for securing loads.
Cabin storage options includes a bottle holder and pocket in each front door, a shallow tray inset in the centre dash pad, an overhead sunglasses holder and single glovebox. The centre console has an open cubby up front, two cup holders in the centre and a small lidded box at the back which doubles as a well-placed armrest.
Rear doors also have bottle holders and storage pockets, plus there are flexible storage pockets on the rear of each front seat and a fold out dual cup holder on the rear of the centre console. The rear bench seat’s base cushion also swings up through 90 degrees to reveal two hidden storage areas beneath for the wheel-changing tools and other smallish items.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The Foton Tunland is made in two model grades – the H-series (High End) and S-series (Super Value). The S-series (which is not sold here) is a low-cost, steel-wheeled version with components sourced from Chinese suppliers. The H-series is the premium model sold in Australia, so don’t let the red S badge on the tailgate confuse you as it did us at first. The S badge stands for Sport (not Super Value) and is only affixed to H-series vehicles.
The Tunland range comprises 4x2 manual ($26,990), 4x4 manual ($29,990), 4x4 auto ($33,990) and, thanks to its leather seats, 4x4 auto Luxury ($35,490). The 4x4 manual Luxury has recently had a big price reduction from $30,990 to $27,990, reflecting Australia’s growing preference for automatic transmissions.
Our test vehicle is the 4x4 auto, which for a snip under $34,000, brings numerous useful and desirable features including 17-inch alloys and beefy 265/65R17 road-biased tyres with matching spare, power/heated door mirrors, daytime running lights, side steps, auto headlights, rear-view camera and rear parking sensors, leather-trimmed steering wheel with audio/cruise control buttons, power windows, four-speaker sound system with multiple connectivity, eight-way (manual) adjustable driver’s seat and more. Plus there’s an extensive range of accessories.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
One of the Tunland’s strong points is its Euro 5-compliant 2.8-litre four-cylinder Cummins ISF turbo-diesel, which Foton claims is the first ute in the world to be powered by this engine. It delivers 130kW at 3600rpm and 365Nm across a pretty flexible 1600-3200rpm torque band.
The smooth-shifting six-speed German automatic behind it is from another premium OEM supplier in Friedrichshafen AG, better known as ZF. Its gearing and shift protocols are well matched to the engine’s characteristics, offering a choice of full-auto mode or sequential manual shifting. Console buttons also provide a choice of Economy, Sport or Snow driving modes.
American OEM giant Borg Warner supplies the part-time, dual-range 4x4 transfer case, while another major US supplier - Dana - has its stamp on the front drive-shafts and live rear axle assembly, featuring a 3.9:1 final drive and limited-slip differential. There’s no locking rear diff option available.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Foton’s official combined figure is 8.7L/100km but our ‘real world’ road test figures based on fuel bowser and trip meter readings came in at 12.2 (after 503km) and 12.1 (after 297km). Based on those figures, you could expect a driving range of around 620km from its 76-litre tank. However, after only 500km the fuel gauge needle was nudging the red zone and the low-fuel warning light came on, so we weren’t game to find out if there was another 100km-plus of driving available from the theoretical fuel remaining.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
It’s a tight build free of rattles and squeaks, but the ride is too firm when empty or lightly loaded, particularly in the leaf-spring rear suspension which feels every small bump and delivers a sharp kick in your back over larger ones.
Otherwise, the chassis performance is more than adequate with its four-wheel disc brakes and steering that’s responsive and nicely weighted. Engine refinement and noise insulation are not best in class, but at highway speeds the combined engine, tyre and wind noise is certainly low enough to allow conversations without raised voices. The Cummins fairly lopes along here, with only 1800rpm at 100km/h and 2000rpm at 110km/h.
It’s also quite an agile and energetic performer around town, particularly in Sport mode. Maximum torque of 385Nm from the Cummins diesel is far from the strongest in this category, but the Tunland’s relatively low kerb weight helps to compensate for it with brisk getaways from standing starts and good throttle response in city and suburban driving.
To test its GVM rating we strapped 770kg into the load tub, which with driver was only about 50kg short of its 925kg payload limit. The rear springs compressed 50mm while the nose rose 18mm. This resulted in a near-level ride height and noticeably improved ride quality, with no major decline in steering or braking response.
With this load it was a competent performer on a variety of sealed and unsealed surfaces, including some bush tracks on which we engaged in both high and low range 4x4. Back on the bitumen, it also coped well with our two kilometre, 13 per cent gradient set climb, maintaining the 60km/h speed limit in third gear at 2250rpm all the way to the top.
Engine braking on the way down, though, was compromised by the auto transmission’s unusual shift protocols. With second gear manually selected (in sequential shift mode) it over-rode that selection and shifted up to third when the engine reached 3250rpm on over-run. We tried it again several times and got the same result.
Not sure if it’s an engine protection measure on Foton’s part (redline is 4000rpm) but it’s not a nice surprise when you’re heavily loaded on a steep descent and relying on engine braking to help restrain your speed.
Our only other gripes were poor radio reception on the AM band (too bad if you like talkback) and the cruise control, which stopped working during our test and would not switch back on.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Its three-star (out of five) ANCAP safety rating is poor, with single airbags for driver and front passenger only.
Bosch electronic stability control includes brake-force distribution and hill-start assist, but there's no trailer sway control or AEB. The rear seat offers three head restraints and lap-sash belts. There are also ISOFIX attachments on the two outer seating positions, but no top tethers. Foton says it has identified differences in ISOFIX fittings between China and Australia, which it is now addressing for future export models.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Expect a three year/100,000km warranty and service intervals of six months/10,000km whichever occurs first. Roadside assistance is also available.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.