What's the difference?
Ford has introduced what is being touted as an adventure-type van to its Transit Custom line-up and it’s called the Trail.
The Trail is based on the long-wheelbase Transit Custom Trend and it’s equipped with a suspension lift, on-demand all-wheel drive, 'Trail' drive mode, LED headlights and daytime running lights, a variant-specific grille, black wheel arch moulding and side strip, yellow exterior decals and 16-inch matt black twin-spoke alloy wheels.
With all that in mind, maybe a van is your next adventure vehicle?
Read on.
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
The Ford Transit Custom Trail has plenty of appeal as a work van or a camper fit-out candidate. It’s a well-packaged, comfortable and contemporary van that’s nice to drive and as a bonus, with all-wheel drive it’s given the scope of capability to be able to tackle mild off-roading situations with confidence.
It’s built for work and play and though it’s limited to two-up for travels, the Trail offers so much potential as a camper conversion for adventure seekers its few niggles are easily forgotten when you’re busy making memories.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.