Ford Transit Custom vs Audi A7

What's the difference?

Does the world need a pair of electrified Transit Custom vans? It’s not as simple a question when it comes to commercial vehicles like these, because there’s a fair chance the last-mile delivery sector is going to absolutely love the EV variant of the Ford van. Charged overnight at a depot, the EV Custom has the potential to massively reduce running costs for large and small fleets, as well as reduce downtime in terms of maintenance. It could be a big win.

But for our money, the PHEV Transit Custom is the one that offers the most promise. The usual EV compromises and range anxiety are shown the door and the plug-in driveline not only trumps the traditional turbo-diesel for running costs, refinement and actual performance, it also promises day-to-day efficiency that even the otherwise handy Ford diesel just can’t match. Win, win, we believe it’s called.

The question now is what Ford does with this driveline. Surely, as an option for the Tourneo people-mover (itself Transit Custom based, so all the hard work is done) the PHEV driveline seems like a foregone conclusion. And that’s the Transit van we’d most like to see, to be honest.

So, take these vehicles as a taste of what might be to come. The first shot in a market segment that stands to gain more than most from electrification.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Audi A7 is a really likeable car, one that is heavily focused on style but also emanates substance. The 55 TFSI model will appeal to many, but my initial impression is that the best buy in the range could well be the entry-level 45 TFSI. I can't wait to sample it sometime in 2019.

Functionality trumps all else in commercial vehicles, but even so, the Transit Custom is a pretty cool looking thing, particularly in Sport trim with its stripes and alloy wheels. It’s easy to see how the van might appeal to private buyers as well, both as family transport with optional rear seats and windows or decked out as a camper. Keeping the roofline below 2.1 metres also means the Custom will work in an underground car-park environment.

Inside, it’s all about function and while there are plenty of hard plastics in evidence, the sheer attention to detail regarding storage and convenience features is what you’ll remember. Maximising interior space is part of that and the Transit Custom cleverly uses front airbags mounted in the roof lining, clearing up dash-top space that has subsequently been used to locate a second glovebox.

If you can't find something interesting about the design of the Audi A7, there's a good chance you're visually impaired.

The original A7 Sportback was perhaps ahead of its time in the way it blended the lines of a coupe with the practicality of a big sedan, and the new second-generation version pushes the envelope even further into the future. The vision, according to chief designer Andreas Koglin, was "a clear form with sharp lines and tight shapes", including the distinguishable 'boat tail' at the rear.

This is a technologically advanced looking car - big, long, sleek and stylish. From the LED headlights (or matrix LED and laser lights - yes, frikkin' lasers that have the same 5500 Kelvin as the sun, according to Audi) and daytime running lights, to the long, lean LED tail-light assembly, there's an illuminated, enlightened air to the A7.

Plus, with the matrix lights, both ends of the car do a sort of disco sequence as part of the start up and shut down procedure for the car.

There are a few carefully balanced lines across the body of the A7 that help catch the light, which is something you can't really say about its closest direct rival, the Mercedes-Benz CLS. It still retains the 'big-metal-small-glasshouse' look of the existing model, but there are definitely more angles and interesting elements to this new-generation car.

There are two exterior types offered for Australia - the S line that you see here is the version that'll be fitted to the two higher grade models, while the entry-grade model gets a less aggressive look to its front and rear bumpers. To my eyes, the base car actually looks more luxurious, where the S line models - when not fitted with the optional black exterior styling pack that deletes the chrome trims outside - have a slightly uneasy look in the grille area. With a black edge to the single frame grille, it looks a touch more convincing.

The A7 is still large, at 4969mm long (-5mm) and riding on a longer 2926mm wheelbase (+12mm), spans 1908mm wide (2118mm including mirrors), but it's also a little bit taller, at 1422mm (+2mm). According to Audi, the interior space has been increased by 21mm in this generation, making for a more luxurious cabin than before.

Things are a little edgier in terms of design in the cockpit, too. Gone is the appealing wraparound dashboard design, with a more driver-focused treatment evident. It looks sharper, more shapely, and has improvements to the usability inside, too.

Here’s the meat and potatoes of a vehicle like the Transit Custom. If it can’t cut it as a workhorse, then there’s not much point in having it take up showroom space, and Ford knows that. But Ford also has loads of experience in making one and two-box vans work for their living. The fact is, these vehicles have been best-sellers in Europe for decades, so there’s plenty of back-catalogue to draw from.

Knowing that some drivers will spend a full shift in the cabin of the Transit Custom, Ford has gone to a lot of trouble finding little nooks and cubbies for things like clipboards, pens and phones to live. There’s also a fold-down centre seat that forms a small desk, two gloveboxes, and no less than four cupholders across the cabin. A large storage area lives under the flip-up passengers’ seat.

There’s a single USB-A charging port in the cabin and no less than five USB-C ports, as well as a 12-volt socket in the dashboard. Bottles can be stored in either door pocket and the front cabin steps are illuminated. A flat-bottomed steering wheel makes sliding across the cabin easier.

In the cargo bay, the walls feature protective panels and there’s a hose-out plastic mat on the floor. You’ll also find LED cargo lights, eight tie-down points in the long-wheelbase Trend and two fewer in the shorter Sport. Integrated roof racks are standard and while only one sliding side door is standard, there’s the option of a second one on the other side. The standard rear doors are the barn-door type, but open wide and back on to the vehicle’s sides to allow for fork-lift loading. A tailgate version of the rear door is optional.

There’s a load-through hatch giving a total length of 3.45m in the long-wheelbase version and, depending on what variant you choose, the payload is anything up to 1339kg. Cleverly, the top-hinged hatch cover for the load-through is held up by a magnet when in use so it doesn’t rattle against the load over bumps.

Towing capacity for either electrified Transit Custom is down from the turbo-diesel's 2800kg to 2300kg.

Keeping passengers safe in a nose-to-tail crash is a metal bulkhead with a window, but the window can be deleted as part of a security pack on the long-wheelbase variant, at which point the interior rear-view mirror becomes a camera screen. That mirror also incorporates a forward-looking dash cam.

It won’t matter to everybody, but it’s worth mentioning that the PHEV Transit has a space-saver spare wheel, while the EV variety has no spare at all.

All Fords are now connected via modem, allowing managers back at head office to receive alerts for low fuel or tyre pressure and even track their vehicles when they’re on the move. For fleet managers, this will doubtless be welcomed. For the drivers, perhaps not so much.

According to Audi, the A7's interior is said to offer a "futuristic lounge type ambience". And if your vision of a lounge in the future includes beautiful textile finishes, quality trims, and your choice of three crisp screens to look at and interact with, it certainly lives up to that.

Unlike the existing model, which seemed to draw a bit more inspiration from the world of watercraft, the new model isn't as luxe looking, with a more tech-focused approach inside. The wraparound finish on the dash is gone, and everything is more driver-centric in its orientation - the screens are tilted just enough towards the pilot and the design of the dashboard helps anchor the person in the driver's seat as the most important in the car.

As a driver, I still struggle to come to terms with climate controls that require you to use a screen, and I think it's distracting, too. At least with the Audi screen there's the possibility to slide up or down on the temperature display to make quick changes, rather than having to tap the screen repeatedly.

The haptic feedback on the screens is something that does take a bit of getting used to, because the response time isn't as instant as some regular touchscreen systems, but the menus are all pretty logically laid out.

And of course, all the storage considerations are dealt with, including good cupholders between the seats, decent door pockets, some loose item caddies and so on. In the back there's a flip-down armrest with cupholders, bottle holders in the doors and map pockets on the seat backs. One really neat addition is illuminated seat belt buckles - clever!

Space back there is mostly good, but it's better if you're short. There's enough legroom and shoulder-room for three adults, but anyone taller than me (I'm 182cm) will likely lack some headroom due to the curvaceous roofline.

The boot is good at 535 litres - enough to deal with two golf bags, the brand claims. The shape of the boot means tall items mightn't fit, but the length and width is good, and you get tie-downs with a mesh net to keep things in order. And there's a space-saver spare wheel under the boot floor.

There are three models in the range, and considering the most natural competitors to the Audi A7 - the Mercedes-Benz CLS (from $136,900) and the BMW 6 series GT (from $123,500) - there's an argument that this car is something of a bargain. Ahem. 'Bargain' is relative, clearly.

The entry-level model is the 45 TFSI, which lists at $113,900 plus on-road costs. That's pretty close to the existing starting point for the A7, but now there's a bit more gear included as standard. It doesn't arrive until around the middle of 2019, though.

This model is comprehensively kitted out, with standard inclusions consisting of 20-inch alloy wheels, adaptive suspension, Audi's 'progressive steering' system, LED headlights with high-beam assist, an electronic tailgate with smart opening, keyless entry and push-button start, 'Valcona' leather trim and sports front seats, electric front seat adjustment and front seat heating and three-zone climate control air conditioning.

Other goodies include an LED interior ambient lighting package, head-up display, Audi's 12.3-inch 'Virtual Cockpit' digital driver information display, a 10.1-inch media screen and 8.6-inch control touchscreen, Bluetooth phone and audio streaming, USB connectivity, Apple CarPlay and Android Auto phone mirroring, and wireless smartphone charging.

Next up the model range is the 55 TFSI, which has a list price of $131,900 before on-road costs - which is the exact same price, and carries the exact same level of standard specification, as the diesel-powered 50 TDI model (also due mid-2019). This splits the difference between the existing models, but still undercuts the rivals by a good margin.

Over the entry-grade model, the 50 TDI and 55 TFSI models bring matrix LED headlights (with light animation), a different 20-inch wheel design, the S line exterior styling pack - essentially a body kit with new front and rear bumpers incorporating mesh-look diffusers and new side sills, plus S line badging.

These two models also get different interior styling, too, with S line embossed leather seats, illuminated door sill trims, a flat-bottom leather wheel with paddle shifters, dark brushed aluminium inlays, stainless steel faced pedals, black headlining, piped floor mats, electric steering column adjustment and a Bang & Olufsen 3D 705-watt sound system with 16 speakers and subwoofer.

There's a lot of safety kit included at each price point, too - see the section below for a breakdown.

Audi has tried to simplify things in terms of optional gear - apparently its customers said there was too much complexity when it came to electing bits and bobs, so the company's local arm has just one optional package... and a few other items it says are very much "buyer specific".

The 'Premium Plus' package costs $6500 for the 45 TFSI and $8000 for the other two models (and you get air suspension included in those grades). Across all grades the pack adds 21-inch alloy wheels, tinted rear glass, a panoramic glass roof, an extended upholstery package, four-zone climate control with rear touch control panel, plus a colour interior lighting package with up to 30 colours.

Other options include metallic paint (up to $2200), a four-wheel steering system ($4200) and laser headlights ($2500).

Although they might both subscribe to the concept of electrification, under the skin the Transit PHEV and EV are quite different animals. That’s starts with the fundamentals, with the front-engined PHEV Transit Custom using front-wheel drive, and the pure EV variant placing the single electric motor between the rear wheels for a compact rear-drive layout. As per usual practice, the EV’s batteries are positioned under the floor.

That single electric motor, when fed by the standard 64kWh battery, gives the EV Transit Custom a sensible power output of 160kW and a meaningful 415Nm of torque. Thanks to the way an electric motor makes its power (and torque, more importantly) there’s no need for a conventional gearbox, so a single-speed transmission is all that’s required.

The PHEV, meanwhile, uses the combination of a 2.5-litre petrol engine, teamed with a single electric motor. Interestingly, the electric motor is more powerful than the non-turbocharged petrol engine, but when both are delivering, there’s a total of 171kW of power and 400Nm of torque. A continuously variable transmission (CVT) is fitted for maximum efficiency.

Four-wheel disc brakes are fitted on all electrified Transit Customs in deference to their greater kerb weight (just shy of 2200kg for the LWB). Independent rear suspension is also a feature on all Transit Custom variants, and has been engineered to be compatible with the one-tonne payload standard.

Ford has also fitted the PHEV Transit Custom with selectable drive modes, four in the Trend (Tow, Normal, Eco and Slippery) and five in the Sport with the addition of a, you guessed it, Sport mode. The PHEV builds on that with modes to force electric operation, store the battery power for later or use a combination of both at the car’s discretion.

All three drivetrains offered in the A7 have some form of mild hybridisation. The entry-level 45 TFSI engine is a 2.0-litre four-cylinder turbo producing 180kW of power (at 5000-6000rpm) and 370Nm of torque (1600-4500rpm). It has a 0-100km/h claim of 6.8 seconds, and employs a seven-speed dual-clutch auto with quattro all-wheel drive. It employs a 12-volt mild-hybrid system to assist with stop-start traffic and uses brake regeneration, too.

The high-spec petrol is the 55 TFSI, a 3.0-litre V6 producing 250kW (at 5000-6400rpm) and 500Nm (1370-4500rpm). The 0-100 claim is 5.3sec, and it also uses a seven-speed dual-clutch auto. It has a 48-volt mild-hybrid system that uses a larger capacity battery and a belt-driven starter generator that recuperates energy in stop start traffic and, according to Audi, can also allow the car to coast for up to 40 seconds at speeds of 55-160km/h.

The same 48-volt tech is used for the only diesel model in the range, the 50 TDI. This powertrain uses a 3.0-litre turbo-diesel engine producing 210kW (3500-4000rpm) and 620Nm (2250-3000rpm), and unlike the petrols, it has an eight-speed automatic (not a dual-clutch). The claim for acceleration is 5.7sec from 0-100km/h.

Typically, for a hybrid vehicle, Ford quotes a staggering combined fuel economy figure for the Transit PHEV. In this case, that’s a marvellous, yet often unattainable 1.7 litres per 100km with tailpipe CO2 emissions of just 38 grams per kilometre.

No, you probably won’t achieve this in the real world, and our testing suggests closer to 4.2 litres per 100km in urban running which is where the PHEV shines most brightly thanks to the opportunity to harvest energy in stop-start traffic.

And even though that’s a long way from 1.7 litres per 100km, it’s still a pretty impressive number for a big, heavy vehicle with garden-shed aerodynamics. Combined with the Transit’s 63-litre fuel tank, there’s a real chance of stretching fill-ups beyond the 1000km mark.

The plug-in element provides for an electric range of 54km which is off the pace for most PHEVs and means any delivery driver in a Transit Custom PHEV will be making use of the petrol engine pretty much daily.

Unlike the Transit Custom EV with its 64kWh battery, the PHEV’s smaller 11.8kW battery doesn’t allow for commercial fast chargers. Instead, you can take the battery from fully discharged to 100 per cent capacity in seven hours on a household 10-amp socket, or in four hours, 15 minutes on a 15-amp outlet, which equates to a maximum AC charge rate of 3.5kW.

The Transit Custom in EV form, meanwhile, can be charged from zero to 100 per cent capacity in 6.7 hours on an 11kW outlet, but can also make use of fast DC charging. At that point, it’ll charge from 15 to 80 per cent in 32 minutes at its maximum charge rate of 125kW.

Ford claims a range of 301km for the Transit EV Trend and 307km for the slightly lighter Sport. Both those figures are likely to be a little optimistic in the real world, but we reckon, based on our on-test power usage figure of 17kW per 100km, they might be a lot closer to the mark than many other makes claim. So, that should, theoretically, work for most delivery vans in major cities where daily distances are generally below 200km.

The mild hybrid tech in each of the A7 models help it offer miserly fuel consumption.

The 45 TFSI model claims 7.1 litres per 100 kilometres; the 55 TFSI model just a touch more, at 7.3L/100km. And as you might expect, the 50 TDI diesel model is the most efficient, using a claimed 6.0L/100km.

We only drove the 55 TFSI on test, and the dashboard indicated display of 9.1L/100km seemed pretty respectable.

We’ve said it plenty of times before, but delivery vans really have come a long way. What were once bucking, sliding, pitching, screeching monsters are now almost as comfortable as a car and vastly more stable and predictable to drive even at freeway speeds.

The EV variant almost sounds and feels like a modern Melbourne tram in the way it accelerates with authority but also in near silence with only the suspension and a bit of tyre slap over sharp edges to spoil the serenity. Even then, the noises barely intrude. Tyre noise is the worst of it.

Performance is strong and effortless and this is a parcel van that accelerates like a decent car right up until about 100km/h when things start to tail off a little. The overall driving position is a bit sit-up-and-beg, but that’s actually comfy over longer distances and the seats themselves are good with plenty of padding, but not too much bolster that you need to climb over it to enter or leave the cabin.

The column-mounted gear selector is smart, but does mean the indicator stalk moves to the `wrong’ side, and confusing them can leave you in Neutral. And even though it’s a clearer, sharper result than many cars offer, the camera-screen interior rear-view mirror (if you choose the solid cargo-barrier version) is never as good as a conventional mirror. For some reason, the camera screen lacks the depth of field of a mirror and is more difficult to focus on. Those who wear reading glasses might struggle with it.

On the plus side, the EV variant’s one-pedal-driving setting is brilliantly set up and allows for bringing the Transit Custom to a complete stop without touching the brake pedal. Also better than average is the calibration for the driver aids including the lane-keeping assistance which is there to help, but never call the shots.

The PHEV version is, logically, more of the same, although the ride quality seems a little better with an extra layer of plush particularly on smaller, sharper bumps. The slightly lower kerb mass that allows for the one-tonne payload without the same spring firmness is probably the reason.

What the front-drive PHEV can’t achieve, however, is the EV’s level of power-down and grip. Floor the throttle and the PHEV will easily make its front tyres chirp and introduce a small amount of tugging at the wheel. Over bumps with lots of throttle, the PHEV will also momentarily lose traction, but meantime, it’s just as quick as the EV version, even if the CVT is evident in the way the engine revs up and the rest of the van eventually catches up with it.

A lot of the time when we go on new car launches the test drive route is planned to highlight handling dynamism, with less focus on the day-to-day drudgery most of us will actually encounter.

The launch of the Audi A7 was primarily of that design, too, but (thankfully?) there was some disgusting traffic to deal with on our in and out of Brisbane, where it was clear the A7 is superbly comfortable.

Well, that is, if you get the air suspension system. The ride was impressively cushioned, untroubled by sharp edges and road joins, and the suspension eliminated pothole effects, too. All the cars I drove on the launch were the 55 TFSI model, and all had the air suspension - the cynic in me thinks there's probably a reason for that, and I'd love to sample one without it.

This stint of stop-start driving saw the engine cut out at speeds up to 22km/h when you're decelerating, allowing us to coast to a stop without the engine burning fuel.

Once we exited the city limits and found ourselves on the roads of Mt Nebo and Mt Glorious, the chance presented itself to push the A7 in some bendy bits. With the dynamic drive mode selected, the transmission in sport mode, and about a hundred corners to contend with, the big German luxury hatch showed its skills.

The air suspension kept the circa-1815kg model relatively flat in the bends, but the front seats lacked adequate side bolster support despite being called 'sports' seats. Obviously physics were at play here.

The steering was more eager in the four-wheel steer version we sampled, and that's definitely an option for the enthusiastic owner to consider. Otherwise, the steering was accurate, if devoid of meaningful feel.

And while the engine was strong in its response and the transmission clever in its shift speed and intelligence, it became clear that this was a car that seemed more adept at open road cruising than bruising a series of hairpins. It didn't disappoint in terms of dynamics - it just felt its size.

Eventually when we reached an open road, the effortlessness of the A7 came to the fore. Comfort mode engaged, it paced along beautifully, the adaptive cruise taking its surroundings in nicely. There is a touch of wind noise and the suspension can be loud when you encounter pockmarked sections, but it doesn't feel flustered at speed.

One of the nice elements of the A7's smarts is that it will pulse the accelerator pedal to warn you that you could be saving fuel - say you're approaching an 80km/h zone, and you're driving at 100km/h, the throttle will throb to let you know you could ease off. Neat.

At the end of our day of driving, I was left with the impression that the Audi A7 is more than capable as a luxury saloon, one that was relaxing to drive - even when we encountered a five km traffic jam on the way back into Brisbane. It feels well engineered, without excessive gimmickry and with enough genuine quality to leave you feeling pampered.

The Audi A7 doesn't have a five-star safety rating from either ANCAP or Euro NCAP. It's hard to see it not getting that rating, if it were to be tested, because every trim grade has an array of high-tech safety equipment.

The A7 is fitted with a surround-view camera system (360 degree camera) and there are front, side and rear parking sensors, as well as Audi's version of auto emergency braking (AEB) which it calls 'pre sense' - and it operates up to 250km/h.

There's also a reverse AEB system, lane keeping assistance, blind spot monitoring, cross traffic alert (front and rear), and there's adaptive cruise control with traffic jam assist (allowing semi-autonomous driving up to 60km/h), a system that'll stop the car if it doesn't think you can make a gap in the traffic (Intersection Assist) and a system that prevents you from opening your door into the path of cyclists, pedestrians or oncoming traffic.

There are dual ISOFIX child seat restraints in the back, as well as three top-tether attachments. The A7 has dual front airbags, side airbags front and rear, and curtain airbags (Audi claims a total of 10, but by most other makers' counts, that'd be eight).